New moms are using coupons to save money while shopping for baby care essentials. We conducted survey of 800 moms in India to understand how new moms save on baby products when shopping using coupons. From 800 moms 650 took part in our survey and based on this data, we’ve generated this report.
Online Shopping Habits of New Mothers:
- The Extent of Coupon Usage:
Actual Savings Achieved Through Couponing:
Key Takeaways:
This case study reveals that the majority of new mothers are actively using coupons for baby products.
The diverse range of products new mothers purchase online includes baby clothes, gear, educational toys, healthcare products, diapering essentials, and baby food.