Report On Coupon Usages: How Corporate Employees Save Huge Yearly Using Coupons

1. Abstract:

In today’s digital age, online shopping has become an important part of everyone’s life. Everyone wants to save money while shopping online and using coupons is the best way to do so.

Our study reveals the strategies used by corporate employees to save money while they are shopping. In this report, we are going to learn about how these corporate employees save money while buying best products and services online.

We took a survey of over 700 corporate employees, ages 25 to 35, from metro cities who shop online and get discounts with coupons.

Overall Survey Inferences: 

Here, we present key assumptions from our survey of 700 corporate employees living in metropolitan areas. Following results are written based on their coupon usage in various online shopping categories.

1. Coupon Utilization: About 71.43% of employees actively use coupons for online shopping.

2. Shopping Categories: The most popular categories for coupon usage are travel, food, fashion, personal care, and electronics.

3. Savings Percentage: On average, employees reported saving 17% of their expenses through coupon usage.

4. Preferred Coupon Sources: The majority of 392 employees obtain coupons from official brand websites and dedicated coupon platforms.

5. Frequency of Usage: 70% of employees use coupons for every online purchase, while others do so at least once a month.

6. Satisfaction Levels: 93% expressed high satisfaction with their coupon-driven savings, stating it positively affects their financial well-being.

2. Objectives of the Case Study

The main goals of this case study on corporate employees’ savings through online coupons are:

1. To understand how employees use coupons in online shopping for various categories
2. To measure the actual money saved with coupons.
3. To examine how savings affect financial well-being.
4. To empower readers by providing practical insights for informed online shopping.
5. To stress the significance of coupon usage in online shopping.

This study aims to reveal how coupons significantly impact both the savings and financial well-being of corporate employees, providing readers with actionable insights.

3. Methodology

To conduct this case study, a structured research methodology was employed. The methods used for data collection and analysis included:

1. Survey of 700 Corporate Employees: We conducted a survey targeting 700 corporate employees.

2. Data Collection: The survey collected data regarding coupon usage in online shopping across different categories. This includes travel, food, fashion, electronics, and personal care products.

3. In-depth Interviews: Additionally, we conducted in-depth review with the selected participants.

4. Data Analysis: The collected data was deeply analyzed using statistical tools and techniques.

4. Inferences of the Survey:

1. Gender Of Employee

We took a survey of over 700 employees. Including 350 males and 350 females. From this, 500 people used coupons for their online shopping, 218 were male and 282 were female. This indicates a higher number of females use coupons for online shopping.

2. Categories of products

While taking the survey, we asked various questions to learn about the major shopping preferences of the employees. Here are our key findings:

Groceries and Food Delivery (35%): 35% of the surveyed employees prioritize using coupons for their daily grocery shopping and food delivery orders.

Fashion Products (22.4%): Over one-fifth of the employees (22.4%) are actively involved in utilizing discounts and coupons when shopping for various fashion products. The higher percentage of female participants in the survey, which reflects their interest in fashion and clothing.

Personal Care Shopping (16.8%): Approximately 16.8% of participants focus on saving money when purchasing personal care products online. This shows that people are mindful of their personal well-being and grooming.

Flight and Hotel Bookings (14%): 14% of employees use coupons to save money on flight and hotel bookings. This shows people are desired to make travel cost-effective.

Electronics (11.8%): About 11.8% of users prefer to shop online for electronic gadgets, leveraging coupons to secure discounted prices.

Overall, these numbers show that people are using coupons to save money while shopping for their everyday essentials like groceries and food delivery.

3. Preferred Payment Mode

We also checked for the mode of payment that the employees prefer. Here are the preferences used by the employees.

1. UPI: The most favored payment mode is UPI (Unified Payments Interface). 37% of employees are using UPI as a convenient and secure payment method.

2. Credit Card: Credit cards are the choice of 38.2% of employees. Using credit cards for making payments can help users get reward points and cashback, this can be the main reason for using credit cards for making payments.

3. Debit Card: 20% of employees prefer debit cards, highlighting the popularity of direct bank account deductions. Accessibility and ease of use are most likely to be the reasons behind this preference.

4. Cash on Delivery: A smaller percentage, 4.8%, still prefers the traditional Cash on Delivery (COD) option. Maybe because some people don’t trust online payment methods or less known brands.

5. Employees’ Strategic Approach to Coupon Utilization:

Corporate employees have developed a strategic and well-thought-out approach to get advantage of coupons in their online shopping routines.

A. Strategic Coupon Selection: Instead of randomly applying coupons, employees adopt a wise approach. They carefully select coupons made for their specific shopping needs. Whether it’s groceries, fashion items, electronics, or travel, their choices are deliberate and aligned with their purchase objectives.

B. Diversified Coupon Sources: Employees cast a wide net when sourcing coupons. They explore official brand websites, dedicated coupon platforms, email newsletters, and mobile apps.

C. Timing Expertise: Timing is crucial to their coupon utilization strategy. Employees prioritize their shopping during sales or promotional events. This keen timing maximizes their discounts, resulting in more savings.

D. Advanced Stacking Techniques: Some employees, particularly those with experience, use advanced ways to save extra money. This includes stacking multiple coupons or combining coupons with cashback offers.

6. Challenges Faced While Utilizing the Coupon for their Online Shopping:

1. Coupon Unavailability: 45% of corporate employees often find themselves in situations where coupons simply aren’t available for the products or services they wish to purchase.

2. Invalid or Expired Coupons: About 30% of employees find out coupons that are invalid or expired.

3. Minimum Purchase Requirements: For about 25% of employees, the minimum purchase requirements for applying coupon is a problem.

4. Limited-Time Promotions: 60% of employees deal with the pressure to make quick choices when they see limited time offers, leading them to impulsive decisions.

5. Complex Terms and Conditions: Coupons often come with complex terms and conditions that are not easily understandable. This complexity confuses nearly 40% of employees.

6. Stacking Complexity: About 50% of employees face the challenge while using more than one coupon at a time.

7. Confusion in Finding Deals: Searching for coupons online is not that easy. Nearly 70% of employees find themselves confused when searching for the best deals.

7. Overcoming Coupon Utilization Challenges:

To overcome the coupon utilization challenges corporate employees need to utilize some strategies,

1. Search online for valid coupons. Visit official brand websites or dedicated coupon platforms.
2. Regularly check for coupons before making any online purchase.
3. Plan your budget before you start shopping.
4. Before applying coupon, read terms and conditions related to it.
5. Subscribe to Newsletter for timely updates about latest offers and valid offers.
6. Always try to utilize more than one coupon or offer on your purchase.

8. Amount of Total Money Saved Per Year:

9. Savings Milestones:

Here are the key findings from our survey that offer a comprehensive view of employee’s progress:

1. High Coupon Adoption: 71.43% of employees actively use coupons for online shopping.
2. Average Savings of 17%: Employees reported 17% reduction in their expenses through coupon usage.
3. Frequent Coupon Utilization: 70% of employees use coupons more frequently for their every online purchase. The remaining 30% eployees use coupons at least once a month fro consistent savings.
4. Satisfaction and Financial Well-Being: 93% of employees expressed high satisfaction with the savings they’ve achieved through coupons.

Let’s check out in detail the saving milestones achieved by employees.

1. Groceries and Food Delivery: Employees who use coupons for daily groceries and food delivery reported saving an average of 20% annually. For instance, an employee spending Rs. 10,000 per month on groceries and food delivery could save Rs. 2,000 annually.

2. Fashion Products: Those who actively get discounts on fashion products managed to save 15% on their annual fashion expenses. Consider an employee with a yearly fashion budget of Rs. 30,000; this translates to an annual savings of Rs. 4,500.

3. Personal Care Shopping: Employees focusing on personal care shopping achieved an average savings rate of 18% annually. For example, an annual personal care budget of Rs. 15,000 could result in savings of Rs. 2,700 each year.

4. Flight and Hotel Bookings: Travelers who apply coupons to flight and hotel bookings reported a substantial average savings of 15%. Imagine an employee with an annual travel budget of Rs. 50,000; this translates to savings of Rs. 7,500 annually.

5. Electronics: Those who utilize discounts on electronics managed to save 22% annually. For example, an annual budget of Rs. 40,000 for electronic gadgets could yield savings of Rs. 8,800 each year.

10. Lessons Learned:

Through our in-depth survey of corporate employees’ coupon utilization, here are some key takeaways,

• Be consistent. Regularly apply coupons when shopping online.
• Stay informed about the latest offers and deals for extra savings.
• Use digital payment methods like UPIs, credit cards, or debit cards to get cashback and additional discounts.
• Don’t loose hope even when you don’t understand some terms and conditions related to coupons. Just reach out to customer support.

The impact of coupon usage on corporate employees’ savings and shopping habits is deep. It not only reduces expenses but also contributes to improved financial well-being. The ability to get discounts on everyday essentials, fashion, personal care, travel, and electronics empowers individuals to make more economical choices without compromising on quality.

In conclusion, using coupons to maximize online savings is a valuable strategy that every shopper should use. By consistently applying coupons online shopping can be more affordable.