report on coupon usages

1. Abstract:

In today’s digital age, online shopping has become an integral part of our lives, and corporate employees are no exception. With a desire to make their hard-earned money go further, these professionals have harnessed the power of coupons to optimize their online shopping experiences.

Our investigation reveals the strategies employed by these diligent employees, ranging from smart coupon selection to efficient budget management. We are shedding light on how these individuals have transformed their shopping habits to save substantially while still enjoying the best products and services.

Furthermore, we’ll analyze the impact of online savings on the overall financial well-being and job satisfaction of corporate employees. By the end of this case study, you’ll gain valuable insights into the art of online savings, empowering you to make informed decisions and maximize your own shopping endeavors.

We took a survey of over 700 corporate employees, ages 25 to 35, from metro cities who shop online and seek discounts with coupons.

Overall Survey Inferences: 

Here, we present key inferences from our survey of 700 corporate employees living in metropolitan areas, focusing on their coupon usage in various online shopping categories. The results are summarized below:

1. Coupon Utilization: About 71.43% of employees actively use coupons for online shopping.

2. Shopping Categories: The most popular categories for coupon usage are travel, food, fashion, personal care, and electronics.

3. Savings Percentage: On average, employees reported saving 17% of their expenses through coupon usage.

4. Preferred Coupon Sources: The majority of 392 employees obtain coupons from official brand websites and dedicated coupon platforms.

5. Frequency of Usage: 70% of employees use coupons for every online purchase, while others do so at least once a month.

6. Satisfaction Levels: 93% expressed high satisfaction with their coupon-driven savings, stating it positively affects their financial well-being.

These inferences underscore the significant role of coupons in enhancing the online shopping experiences of corporate employees. They reflect not only substantial financial savings but also the positive impact on budget management and overall job satisfaction.

Key Findings and Outcomes:

1. Coupon Selection Mastery: Corporate employees have honed their skills in selecting the most relevant and valuable coupons tailored to their shopping needs. This precision ensures maximum savings on their online purchases.

2. Budget Optimization: By incorporating coupons into their shopping routines, employees have effectively managed their budgets. They strike a balance between quality products and prudent spending, aligning with their financial goals.

3. Financial Well-Being: The impact of online savings extends beyond shopping bills. It positively influences the overall financial well-being of these employees, contributing to reduced financial stress and enhanced job satisfaction.

2. Objectives of the Case Study

The main goals of this case study on corporate employees’ savings through online coupons are:

  1. To understand how employees use coupons in online shopping for various categories
  2. To measure the actual money saved with coupons.
  3. To examine how savings affect financial well-being.
  4. To empower readers by providing practical insights for informed online shopping.
  5. To stress the significance of coupon usage in online shopping.

This study aims to reveal how coupons significantly impact both the savings and financial well-being of corporate employees, providing readers with actionable insights.

3. Methodology

To conduct this case study, a structured research methodology was employed, ensuring reliability and comprehensive insights. The methods used for data collection and analysis included:

1. Survey of 700 Corporate Employees: We conducted a survey targeting 700 corporate employees residing in metropolitan areas. These respondents represented a diverse cross-section of professionals from various industries.

2. Data Collection: The survey collected data regarding coupon usage in online shopping across different categories. This encompassed travel, food, fashion, electronics, and personal care products.

3. In-depth Interviews: Additionally, in-depth interviews were conducted with select participants who demonstrated exceptional coupon-saving strategies. These interviews provided qualitative data, offering a deeper understanding of individual experiences.

4. Data Analysis: The collected data was meticulously analyzed using statistical tools and qualitative coding techniques. This approach ensured the synthesis of both quantitative and qualitative findings.

The survey results and insights from interviews were crucial in shaping the findings of this case study. It allowed us to present a comprehensive picture of how corporate employees leverage coupons to save significantly across diverse online shopping categories.

4. Inferences of the Survey:

1. Gender Of Employee

Gender Of Employee table

Gender Of Employee

We took a survey of over 700 employees, of whom 350 were male and 350 were female. From them, about 500 people used coupons for their online shopping. Among the coupon users, 218 were male, while 282 were female. This indicates a slightly higher participation of females in utilizing coupons for online shopping.

This gender distribution may suggest that coupon utilization is a widespread practice among both males and females. However, the slight prevalence of females in this category could imply that they are more inclined or proactive in seeking out and using coupons for their online purchases.

2. Categories of products

Categories of products table

Categories of products

While taking the survey, we asked various questions to learn about the major shopping preferences of the employees. Here are our key findings:

Groceries and Food Delivery (35%): A substantial 35% of the surveyed employees prioritize using coupons for their daily grocery shopping and food delivery orders. This suggests that individuals are keen on optimizing their everyday essentials, resulting in significant savings.

Fashion Products (22.4%): Over one-fifth of the employees (22.4%) are actively involved in utilizing discounts and coupons when shopping for various fashion products. The higher percentage of female participants in the survey, which reflects their interest in fashion and clothing, might have an impact on this tendency.

Personal Care Shopping (16.8%): Approximately 16.8% of respondents focus on saving money when purchasing personal care products online. This indicates that individuals are not only attentive to their fashion choices but also mindful of their personal well-being and grooming.

Flight and Hotel Bookings (14%): A notable 14% of employees seek savings through coupons for flight and hotel bookings. This demonstrates a desire to make travel more cost-effective, emphasizing the importance of discounts in the travel sector.

Electronics (11.8%): About 11.8% of respondents prefer to shop online for electronic gadgets, leveraging coupons to secure discounted prices. This signifies a tech-savvy consumer segment that values cost-efficient electronics.

Overall, these findings underscore that coupons play a substantial role in the shopping habits of corporate employees, with a pronounced emphasis on everyday essentials like groceries and food delivery. Additionally, the gender distribution within the survey influences the prominence of fashion-related coupon usage, highlighting the impact of individual preferences and demographics on coupon utilization patterns.

3. Preferred Payment Mode

Preferred Payment Mode table

Preferred Payment Mode

We also checked for the mode of payment that the employees prefer. Our survey of employee preferences regarding payment methods reveals clear trends:

1. UPI: The most favored payment mode is UPI (Unified Payments Interface), with 37% of employees opting for this convenient and secure digital payment method. This reflects the widespread adoption of digital transactions for online shopping.

2. Credit Card: Credit cards are the choice of 38.2% of employees. The appeal of credit cards may be attributed to the added benefits, such as reward points and cashback, which often accompany card payments.

3. Debit Card: 20% of employees prefer debit cards, highlighting the popularity of direct bank account deductions. Accessibility and ease of use are most likely the driving forces behind this preference.

4. Cash on Delivery: A smaller percentage, 4.8%, still prefers the traditional Cash on Delivery (COD) option. This indicates a preference for the security and familiarity of paying upon receiving the purchased items.

The prevalent use of digital payment modes, including UPI and card payments, suggests that employees are drawn to the convenience and incentives offered by online payment methods. The availability of special bank offers and discounts for card payments likely contributes to the popularity of these modes.

5. Employees’ Strategic Approach to Coupon Utilization

Corporate employees have developed a strategic and well-thought-out approach to harnessing the advantages of coupons in their online shopping routines. A number of principles and practices that characterize this strategy show how committed they are to maximizing savings and improving their shopping experiences:

A. Strategic Coupon Selection: Instead of randomly applying coupons, employees adopt a discerning approach. They carefully select coupons tailored to their specific shopping needs. Whether it’s groceries, fashion items, electronics, or travel, their choices are deliberate and aligned with their purchase objectives.

B. Diversified Coupon Sources: Employees cast a wide net when sourcing coupons. They explore official brand websites, dedicated coupon platforms, email newsletters, and mobile apps. This multifaceted strategy ensures access to a diverse array of discounts, covering a broad spectrum of products and services.

C. Timing Expertise: Timing is crucial to their coupon utilization strategy. Employees are attuned to the opportune moments for coupon usage, such as during sales events or promotional periods. This keen timing maximizes their discounts, resulting in substantial savings.

D. Budget-Centric Shopping: For employees, coupons are not merely a means of saving money; they are indispensable tools for budget management. Employees establish clear spending limits and use coupons strategically to remain within these constraints. This approach strikes a delicate balance between acquiring quality items and exercising financial prudence.

E. Advanced Stacking Techniques: Some employees, particularly those with experience, employ advanced tactics like stacking multiple coupons or combining them with cashback offers. This sophisticated strategy allows them to compound discounts effectively, optimizing their savings.

F. Continuous Learning: Remaining updated with the latest deals and offers is a priority. Employees proactively engage in continuous learning. They subscribe to newsletters, follow coupon blogs, and actively participate in online communities. This ongoing effort ensures they stay informed about the most enticing deals and discounts.

H. Empowering Decision-Making: Above all, this approach to coupon utilization empowers employees with practical insights. By sharing experiences and strategies, it equips others with the tools to make informed decisions and enhance their own online shopping endeavors.

In essence, the strategic approach to coupon utilization by corporate employees is characterized by careful consideration, diverse sourcing, precise timing, budget-consciousness, advanced strategies, continuous learning, and a commitment to empower others in their shopping endeavors. It demonstrates their dedication not only to realizing substantial savings but also to elevating their overall online shopping experiences. These strategies underscore the effectiveness of coupon utilization as a means of achieving financial prudence while enjoying the convenience of online shopping to the fullest extent.

6. Challenges Faced While Utilizing the Coupon for their Online Shopping:

Navigating the world of online coupons in pursuit of maximum savings is a commendable endeavor for corporate employees. However, this journey is fraught with several significant challenges that deserve a closer look. Let’s delve into these hurdles in more detail:

1. Coupon Unavailability: A considerable 45% of corporate employees often find themselves in situations where coupons simply aren’t available for the products or services they wish to purchase. This scarcity can be particularly frustrating when they are eager to optimize their spending but encounter empty-handed searches.

2. Invalid or Expired Coupons: The disappointment of discovering that a hard-earned coupon is either invalid or has expired is a common occurrence, affecting approximately 30% of employees. This not only leads to wasted time but also dents their enthusiasm for coupon utilization.

3. Minimum Purchase Requirements: For about 25% of employees, minimum purchase requirements imposed by certain coupons pose a challenge. While these offers can indeed yield substantial savings, they sometimes force individuals into making unplanned purchases to meet the criteria, which can disrupt their budgetary goals.

4. Limited-Time Promotions: In the fast-paced world of online shopping, coupons with short expiration dates create urgency, impacting the decision-making process. A significant 60% of employees grapple with the pressure to make quick choices, potentially leading to impulsive decisions.

5. Complex Terms and Conditions: Coupons often come with intricate terms and conditions that not everyone can decipher easily. This complexity confounds nearly 40% of employees, leaving them uncertain about the full scope of the product offers they’re engaging with.

6. Stacking Complexity: Over half of the employees, approximately 50%, face the challenge of comprehending and executing the complexities of stacking multiple coupons or discounts. While stacking can yield substantial savings, its intricate nature can deter even the savviest shoppers.

7. Confusion in Finding Deals: The digital marketplace is teeming with a vast array of online deals. As a result, nearly 70% of employees find themselves in a state of bewilderment when trying to identify the most advantageous offer amid the sea of options.

8. Staying Updated: Keeping up with the ever-evolving landscape of online deals and valid coupons is an ongoing endeavor. Around 55% of employees face this challenge, which demands continuous vigilance and active participation in the digital shopping sphere.

These challenges underscore the formidable nature of the path corporate employees tread when seeking to optimize their online shopping savings through coupons. However, the compelling desire to achieve financial responsibility and make every penny count drives their unwavering determination to overcome these challenges.

7. Overcoming Coupon Utilization Challenges

To conquer the multifaceted challenges of coupon utilization encountered by corporate employees, a thoughtful and comprehensive strategy is recommended:

1. Coupon Aggregators: Rely on a variety of reputable coupon sources, including official brand websites, dedicated coupon platforms, and email newsletters. This diversification increases the likelihood of finding relevant coupons.

2. Regular Check-ins: Make it a habit to regularly check for coupons before making online purchases. This proactive approach minimizes the chances of encountering expired or invalid coupons.

3. Budget Planning: Before embarking on an online shopping spree, establish a well-defined budget. Use coupons to your advantage, ensuring that you stay within your budgetary limits without compromising on quality.

4. Thorough Reading: Before applying a coupon, meticulously read and understand its terms and conditions. This practice ensures that you fully grasp the scope of the offer and avoid any unpleasant surprises during checkout.

5. Newsletter Subscriptions: Subscribe to brand newsletters and reputable coupon blogs. This keeps you in the loop regarding the latest offers and valid coupons, ensuring you’re always up-to-date on potential savings opportunities.

6. Calendar Reminders: Employ digital calendar reminders to keep track of coupon expiration dates. This simple step prevents you from missing out on limited-time promotions and helps you plan your purchases accordingly.

7. Mastering Coupon Stacking: Familiarize yourself with the coupon stacking policies of your preferred retailers. Reach out to their customer support if you have questions or need clarification on how to effectively stack coupons for maximum savings.

8. Utilize Deal Aggregation Tools: Leverage deal aggregation tools or browser extensions that streamline the process of filtering and comparing deals. These tools provide a more informed perspective when selecting the most beneficial offers.

By adopting these strategies, corporate employees can effectively navigate the challenges associated with coupon utilization, ensuring that their online shopping experiences remain financially savvy and stress-free.

8. Amount of Total Money Saved Per Year:

Amount of total money saved per year by corporate employees

Based on the survey data, we can draw insightful conclusions regarding the annual savings of corporate employees on their online shopping expenditures:

Range of Savings: Employees exhibit a diverse range of annual savings. The data reflects a wide spectrum of saving habits among corporate employees, with a substantial proportion managing to save significantly through coupon utilization. 

Diverse Financial Goals: Different employees have varying financial goals, and their annual savings reflect these objectives. Some may prioritize smaller, consistent savings, while others aim for more substantial annual amounts.

Effectiveness of Coupon Utilization: The distribution of savings across these categories highlights the efficacy of coupon usage in helping employees optimize their budgets and achieve varying levels of financial prudence.

Potential for Further Savings: The data suggests that there is room for further exploration and optimization of coupon utilization, with the potential for more employees to enhance their annual savings through smart shopping strategies.

In summary, this survey reveals a spectrum of annual savings achieved by corporate employees through online shopping, showcasing the impact of coupon utilization on their financial goals. It underscores the versatility of coupon usage in catering to diverse saving objectives, making it a valuable tool for optimizing personal finances.

The reasons behind varying savings levels can be attributed to the frequency and efficiency of coupon usage. While some individuals may not be saving consistently due to irregular coupon utilization or limited awareness, others are adept at navigating the coupon landscape and effectively applying discounts across a wide range of purchases.

For those not saving regularly, it may be due to factors such as:

  • Lack of awareness about available coupons
  • Insufficient time or effort is dedicated to finding coupons.
  • Limited opportunities or promotions in their preferred shopping categories.
  • Unfamiliarity with coupon stacking or optimization techniques.

Overall, these findings highlight the substantial potential for savings through coupon utilization. By raising awareness and enhancing coupon strategies, individuals can unlock greater financial benefits from their online shopping experiences.

9. Savings Milestones

Significant turning points in corporate employees’ journeys towards financial responsibility and online shopping savings show how committed they are to minimizing their expenses. The key findings from our survey offer a comprehensive view of their remarkable progress:

  1. High Coupon Adoption: A whopping 71.43% of employees actively harness the power of coupons in their online shopping escapades. This high adoption rate signifies a strong commitment to financial efficiency.
  2. Average Savings of 17%: On average, employees reported an impressive 17% reduction in their expenses through coupon usage. This equates to substantial financial progress, with tangible savings realized on a regular basis.
  3. Frequent Coupon Utilization: A remarkable 70% of employees use coupons for every online purchase, demonstrating their commitment to extracting maximum value from each transaction. The remaining 30% utilize coupons at least once a month, ensuring consistent savings.
  4. Satisfaction and Financial Well-Being: An overwhelming 93% of employees expressed high satisfaction with the savings they’ve achieved through coupons. Their testimonies underscore the transformative impact of coupon-driven savings on their overall financial well-being.

Let’s delve into the concrete savings milestones achieved by these diligent employees across various shopping categories:

1. Groceries and Food Delivery: Employees who use coupons for daily groceries and food delivery reported saving an average of 20% annually. For instance, an employee spending Rs. 10,000 per month on groceries and food delivery could save Rs. 2,000 annually, contributing to substantial yearly savings.

2. Fashion Products: Those who actively seek discounts on fashion products managed to save an impressive 15% on their annual fashion expenses. Consider an employee with a yearly fashion budget of Rs. 30,000; this translates to an annual savings of Rs. 4,500.

3. Personal Care Shopping: Employees focusing on personal care shopping achieved an average savings rate of 18% annually. For example, an annual personal care budget of Rs. 15,000 could result in savings of Rs. 2,700 each year.

4. Flight and Hotel Bookings: Savvy travelers who apply coupons to flight and hotel bookings reported a substantial average savings of 15%. Imagine an employee with an annual travel budget of Rs. 50,000; this translates to savings of Rs. 7,500 annually.

5. Electronics: Those capitalizing on electronics discounts managed to save an impressive 22% annually. For instance, an annual budget of Rs. 40,000 for electronic gadgets could yield savings of Rs. 8,800 each year.

These savings milestones serve as an example of the financial advancements corporate employees have made in their quest for online shopping efficiency. Their dedication to harnessing coupons and optimizing their expenses not only enhances their financial well-being but also serves as inspiration for others seeking to embark on a similar journey toward financial empowerment.

10. Impact on Shopping Behavior

Coupon usage has significantly shaped the online shopping behavior of corporate employees, driving notable changes in their purchasing decisions and frequency:

1. Informed Purchases: Employees have become more discerning shoppers, actively seeking product information, reviews, and comparisons before making a purchase. Coupons incentivize them to research and make well-informed choices.

2. Frequent Online Shopping: Coupon utilization has led to increased online shopping frequency. Employees are more inclined to browse and make purchases knowing they can secure discounts, resulting in a shift from occasional to regular online shopping.

3. Budget-Conscious Choices: The influence of coupons has encouraged employees to set budgets for various shopping categories. They prioritize items they genuinely need and ensure they align with their budget constraints.

4. Exploration of Categories: Coupon-driven savings have prompted employees to explore new shopping categories. They are more willing to try products or services they might not have considered before, driven by the prospect of discounts.

5. Timing Sensitivity: Employees are attuned to timing their purchases to coincide with promotions and coupon availability. They exhibit patience, waiting for opportune moments to maximize their savings.

6. Brand and Retailer Loyalty: Coupon users tend to develop loyalty to brands and retailers that consistently offer discounts. They return to trusted sources for repeated purchases, fostering brand loyalty.

7. Coupon Stacking Mastery: Some employees have honed the skill of stacking multiple coupons or combining them with cashback offers, resulting in substantial savings that influence their overall shopping behavior.

8. Satisfaction-Driven Shopping: Coupon usage isn’t just about saving money; it’s also about achieving a sense of satisfaction. Employees experience a greater sense of fulfillment when they secure discounts, impacting their overall shopping behavior positively

In summary, coupon usage has transformed corporate employees into savvy online shoppers who prioritize informed decisions, budget consciousness, and timing sensitivity. It has driven them to explore new shopping horizons while fostering loyalty to brands and retailers that consistently offer discounts. Ultimately, the impact on shopping behavior is evident in the shift towards more frequent, calculated, and satisfying online purchases.

11. Lessons Learned

Through our in-depth survey of corporate employees’ coupon utilization, several key takeaways and valuable lessons have emerged:

1. Consistency Matters: Consistent coupon usage yields significant savings. Those who regularly apply coupons across various shopping categories tend to save more over time.

2. Category Optimization: Understanding which categories offer the most substantial discounts and focusing efforts there can lead to substantial annual savings.

3. Stay Informed: Awareness of the latest deals, offers, and valid coupons is crucial. Subscribing to newsletters and following coupon blogs helps individuals stay informed.

4. Digital Payments Enhance Savings: Utilizing digital payment methods like UPI, credit cards, or debit cards can unlock special bank offers and discounts, further boosting savings.

5. Budget Management: Coupons not only save money but also facilitate budget management. Set spending limits and use coupons strategically to stay within those boundaries.

6. Explore Coupon Stacking: Explore the possibilities of stacking multiple coupons or combining them with cashback offers to maximize discounts.

7. Persistence Pays Off: Don’t give up if you occasionally have trouble understanding terms or finding coupons. Persistence and a willingness to learn are keys to successful coupon utilization.

The impact of coupon usage on corporate employees’ savings and shopping habits is profound. It not only reduces expenses but also contributes to improved financial well-being. The ability to secure discounts on everyday essentials, fashion, personal care, travel, and electronics empowers individuals to make more economical choices without compromising on quality.

In conclusion, using coupons to maximize online savings is a valuable strategy that every savvy shopper should embrace. By consistently seeking and applying coupons, staying informed, and exploring optimization techniques, individuals can significantly enhance their financial prospects while enjoying the convenience of online shopping. Coupon usage is not just a cost-saving measure; it’s a financial empowerment tool that can lead to a brighter and more secure future.

12. Future Implications

The future of online shopping and coupon usage holds promising trends and opportunities for corporate employees seeking to maximize their savings. Here’s a glimpse into what lies ahead and how individuals can continue to save through coupons:

1. Digitalization and Convenience: Due to the convenience of digital platforms, online shopping will become even more pervasive in daily life. Coupon users should expect enhanced accessibility to a wider array of discounts and deals.

2. Personalization: Advanced data analytics will enable more personalized coupon offerings. Shoppers can anticipate coupons tailored to their specific preferences and shopping history, ensuring greater relevance and savings.

3. Mobile Shopping: Mobile devices will play a pivotal role in online shopping. Coupons will be seamlessly integrated into mobile apps, making it easier than ever to apply discounts on the go.

4. Sustainability Focus: A growing emphasis on sustainability will shape future coupon trends. Discounts on eco-friendly products and practices will gain prominence, encouraging eco-conscious shopping.

5. Subscription Services: Subscription-based models may offer exclusive coupons and discounts to subscribers. Look out for opportunities to save on recurring expenses like streaming services and meal kits.

6. Multi-Channel Shopping: The line between online and offline shopping will blur further. Coupons will span both realms, allowing shoppers to enjoy discounts whether they prefer in-store or online purchases.

7. Community Engagement: Online communities and forums will continue to be valuable resources for coupon enthusiasts. Sharing insights and tips with like-minded shoppers can uncover hidden deals and savings opportunities.

8. Financial Goals Alignment: Individuals will increasingly align their coupon usage with specific financial goals, such as saving for a vacation, paying off debts, or investing. Coupons will become strategic tools for achieving these objectives.

9. Coupon Apps and Tools: The evolution of coupon apps and browser extensions will simplify the coupon-finding process. Expect more user-friendly interfaces and real-time notifications for the best deals.

In this evolving landscape, the future implications are clear: opportunities for savvy shoppers to save will continue to expand. By staying adaptable, informed, and proactive in their coupon utilization, corporate employees can look forward to an era of even greater financial empowerment through online shopping.

Written by

Sanket Gharat

Meet Mr. Sanket Gharat, Founder | CouponMoto
Digital Content Creator, Online Shopping Research Expert

Hey there, I'm Sanket Gharat, the brain behind CouponMoto, where the you get benefits for online shopping. I've always been the type to unravel mysteries, and when it comes to decoding the world of e-commerce trends, I'm your go-to person.

My journey kicked off with a strong background in behaviour analysis of online shoppers, giving me the tools to dive deep into the intricacies of online shopping. CouponMoto was born from my insatiable curiosity and my desire to simplify the world of digital deals while uncovering hidden insights through research and analysis.

Drowning in data is my thing. I've mastered the art of sifting through mountains of information to whip up research reports that aren't just data – they're insights you can actually use. Whether it's spotting the next big trend or understanding what's ticking in the consumer's mind, I'm your trusted source for actionable insights that businesses can bank on.

These ventures aren't just milestones; they're proof that businesses can make smarter decisions and consumers can shop savvier with the right information at hand.

But I'm more than just a data geek. I'm all about building bridges and sparking discussions. At CouponMoto, I've fostered a community of folks who share my passion for everything digital shopping-related. It's not just about insights; it's about sharing knowledge, collaborating, and sparking innovation.

My eyes are fixed firmly on the future, and I'm not stopping anytime soon. The digital shopping world is my playground, and my goal is to reshape the way we all think about online commerce. In a world that's all about digital transactions and data-driven decisions, I'm here to guide you through the noise and help businesses thrive in the digital marketplace.

So, whether you're a business aiming to stay ahead in the game or a savvy shopper looking to make informed choices, join me on this journey. Let's navigate the digital landscape together.