Founded in 2012, Nykaa is India’s most preferred beauty and skincare brand. Nykaa is also a famous marketplace for high-quality beauty and skincare products. Here, users can shop for beauty products from new brands to well-known brands.
We carried out the research on 3000 people who actively shop online. From 3000 people, 2800 people took part in our survey, of whom 1900 people shop actively on Nykaa and 900 people prefer other platforms or offline shopping to shop for their beauty care needs.
In this report, we’ve included the data we got from 1900 respondents who shop on Nykaa. This report will help to understand shopping behaviour of Nykaa shoppers.
1. Age:
| Age (years) | % of Respondents |
| 18-30 | 48% |
| 31-40 | 30% |
| 41-55 | 14% |
| 55 and above | 8% |
From the survey we carried out, 48% of respondents were in the age group of 18 to 30 because these are the young generation who prioritize beauty and skincare shopping. 30% of respondents are in the age group 31 to 40. 14% of respondents are from age group 41 to 55. And 8% of respondents are in the age group of 55 and above.
These numbers state that the younger generation shops online at Nykaa for their beauty and skincare needs.
2. Gender:
| Gender | % of Respondents |
| Male | 14% |
| Female | 86% |
From our survey, 86% of respondents were women and 14% of respondents were men. This shows that the number of women who shop on Nykaa is greater.
3. Location:
| Geographical Location | % of Respondents |
| Urban | 52% |
| Suburban | 34% |
| Rural | 14% |
People from urban, suburban, and rural areas participated in our survey. From which 52% of respondents are from urban area. 34% of respondents are from suburban area and 14% of respondents are from rural areas. This shows that Nykaa has a larger number of shoppers from urban areas.
4. Nykaa Online Shopping Frequency:
| Shopping Frequency | % of Respondents |
| More than once in a Month | 41% |
| Monthly | 27% |
| Occasionally | 20% |
| Rarely | 12% |
From our survey, 41% of shoppers shop at Nykaa more than once in a month. 24% of respondents shops monthly at Nykaa. 19% of respondents shop occasionally on Nykaa. And, 16% of respondents shops rarely on Nykaa. This shows that more users prefer shopping on Nykaa frequently in a month.
5. Factors Driving Nykaa Online Shopping:
| Reasons to Shop at Nykaa | % of Respondents Shops at Nykaa |
| Wide Range of Products | 39% |
| Trusted Brand | 26% |
| Discounts and Offers | 17% |
| User-friendliness | 11% |
| Good Customer Service | 7% |
People shop at Nykaa because of various reasons like because Nykaa has wide range of products, it’s a trusted brand, offers discounts and promotions, and more. These factors are the reasons why users prefer shopping at Nykaa.
As per our survey, we learned that 39% of our respodents shops at Nykaa because Nykaa has a wide range of products. 26% of respondents prefer Nykaa because it’s a trusted brand. 17% of users shops at Nykaa because Nykaa offers frequent coupons and discount offers. 11% of respondents shop at Nykaa because if it’s user friendliness. And 7% of users shop at Nykaa because Nykaa provides good customer service.
6. Coupon Utilization:
| Respondants who use coupons | 89% |
| Respondents who do not use coupons | 11% |
From the respondents who shop on Nykaa, 89% of respondents shops using coupons. And, 11% of users shops without using coupons because they fail to utilize coupons at the time of checkout. This shows that more people use coupons while shopping at Nykaa.
Key Findings:
The key findings from the report are as follows,
More people tend to shop on Nykaa because of the availability of a wide range of products, affordable price range, and easy navigation.
Nykaa has an impact on consumer behavior and shopping trends in the beauty and cosmetics industry as they reach the evolving demands of customers in this dynamic market.
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