online shopping trends for make-up artists

1. Abstract:

In the vibrant world of makeup artistry, professional makeup artists in India are not just creating stunning looks but also mastering the art of savvy online shopping. This case study on how make-up artists maximize savings on branded makeup essentials is your backstage pass to their money-saving secrets. Discover the online shopping trends of makeup artists as they navigate the digital aisles for top-tier makeup brands.

Through a survey of 423 makeup artists from diverse Indian regions, we uncover their preferred online shopping platforms, favored brands, and how they harness the power of discount coupons.

This case study is not just about cosmetics; it’s about financial well-being. Learn how couponing impacts the profitability of their salons and the lessons they’ve learned along the way. From challenges faced to strategic triumphs, this study unveils the strategies that can benefit makeup artists and shoppers alike.

Overall Observations from the Survey On Online Shopping Trends:

The survey on makeup artists’ online shopping practices and coupon usage in India has unveiled several noteworthy insights:

1. Over two-thirds (66.52%) of makeup artists prefer shopping online, underscoring the convenience and accessibility of digital platforms.

2. Makeup artists show loyalty to established brands, with MAC Cosmetics, Maybelline, and Lakme leading the pack. Quality and reputation remain paramount.

3. An overwhelming 89.32% of makeup artists deem coupons essential in their purchasing decisions, emphasizing the critical role of discounts in shaping buying choices.

4. A staggering 94.11% reported significant cost savings through coupon usage. Coupons enhance profitability and broaden the product range for makeup artists’ salons.

5. Makeup artists achieve varying levels of annual savings through coupons, with the majority (158) saving between Rs. 20,000 to 25,000 annually.

Key Findings and Outcomes Of The Case Study:

1. Online Shopping Trends and Preference:

The case study reveals that an overwhelming majority of professional makeup artists in India (over 85%) prefer to shop for makeup essentials online. The convenience of browsing a wide range of products and the flexibility of making purchases at any time were cited as significant factors driving this preference. This indicates that the makeup industry in India is witnessing a significant shift towards online shopping among professionals. 

2. Coupon Utilization:

A majority of surveyed makeup artists actively use discount coupons when shopping for branded makeup products. The study shows that coupons play a pivotal role in their purchase decisions. They enable makeup artists to access premium products that were previously financially challenging, contributing to their business’s overall success.

3. Financial Impact:

The use of discount coupons has a substantial positive impact on the financial well-being of makeup artists. On average, makeup artists reported savings of 20-30% on their overall cosmetics expenditure. This directly contributes to increased profitability in their salons, allowing them to allocate resources to other areas of their businesses.

4. Strategic Savvy:

Makeup artists showcase a savvy approach to couponing, highlighting their adaptability and ability to navigate the evolving landscape of online discounts. They often synchronize their shopping with sale events and coupon availability to maximize their discounts.

2. Objectives of The Case Study On Online Shopping Trends:

Here are the key objectives of our case study:

  1. To understand the online shopping behavior of professional makeup artists in India.
  2. To examine the specific makeup products and brands that makeup artists prefer to purchase online
  3. To analyze the frequency of online shopping among makeup artists.
  4. To assess the influence of discount coupons on makeup artists’ purchase decisions.
  5. To investigate the impact of couponing on the financial well-being of makeup artists.

3. Methodology:

For this case study, an organized research method was used to make sure that the results were accurate and gave a full picture. Some of the ways that data was collected and analyzed were:

A. Sample Size:

A total of 423 professional makeup artists who use coupons participated in this survey. This sample size was chosen to ensure a representative sample of makeup artists from various regions of India. Also, it includes both the Gen Z as well as the older generation.

B. Regional Distribution:

The survey aimed to capture a diverse geographical representation. Makeup artists were surveyed from major cities and regions across India, including but not limited to Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, and other metropolitan areas, as well as smaller towns and rural regions.

C. Survey Questions:

The survey consisted of a structured questionnaire designed to collect relevant data specific to the niche of makeup artists’ online shopping behavior and coupon utilization. The survey questions included:

  1. Demographic Information:
    • Name, age, and gender.
    • Location or city of operation.
    • Years of experience in the makeup industry.
  2. Online Shopping Behavior:
    • Frequency of online makeup product purchases (e.g., daily, weekly, monthly)
    • Preferred online shopping platforms or websites
    • Categories of makeup products that are frequently purchased online.
  3. Coupon Utilization:
    • How often they search for and use discount coupons when shopping online.
    • Preferred sources for finding coupons (e.g., coupon websites, email newsletters, mobile apps).
    • Methods used to apply coupons during online checkout.
  4. Financial Impact:
    • Estimation of annual cost savings through coupon usage.
    • Insights into how coupon savings contribute to their financial well-being.
  5. Challenges and Solutions:
    • Common challenges faced when using discount coupons for online shopping
    • Strategies employed to overcome these challenges.

4. Data Collection and Inferences from the Survey:

We took a survey of a total of 920 makeup artists, among which, 612 reported shopping online. Further, 423 reported to use coupons on online shopping.

1. Way of shopping for makeup products:

way of shopping for makeup products online shopping trends

online shopping trends ways to shop for makeup products

The majority of makeup artists (66.52%) prefer to shop for makeup products online, indicating a significant reliance on e-commerce platforms for their purchases. However, a notable portion (12.83%) still exclusively shops through physical stores, while some (20.65%) shop both online and through stores, depending on the availability of products and discounts.

2. Coupon Utilization:

coupon utilization for online shopping of makeup products

coupon utlization by makeup artists online shopping trends

A significant majority of makeup artists (69.12%) actively use coupons when shopping for makeup products online. This indicates a strong inclination among makeup artists to leverage discount coupons to optimize their purchasing decisions. However, it’s noteworthy that approximately 30.88% of respondents do not use coupons, suggesting the presence of makeup artists who may not be fully capitalizing on potential cost-saving opportunities through couponing.

This data highlights the prevalent use of coupons within the makeup artist community, underscoring their importance in shaping purchasing decisions and potentially contributing to financial well-being.

3. Categories Of Products:

number of repondants shopping for various categories

Makeup Products:

The majority of makeup artists (359 respondents) shop for makeup products online. Makeup artists primarily focus on purchasing makeup products, which is unsurprising given their profession. They likely seek a wide range of cosmetics, including foundations, lipsticks, eyeshadows, and more, to meet the diverse needs of their clients and maintain a well-stocked makeup collection.

Skincare Products: 

A notable but smaller segment of respondents (137) shops for skincare products online. Skincare is a complementary aspect of makeup artistry. These makeup artists may prioritize skincare products like cleansers, moisturizers, and serums to ensure a flawless canvas for makeup application.

Haircare Products:

A significant number of respondents (193) purchase haircare products online. Haircare is likely an essential part of their profession, especially for makeup artists involved in bridal or special occasion makeup. They may require haircare products like styling tools, hair sprays, and hair treatments for their clients.

Bodycare Products:

The highest number of respondents (381) shop for bodycare products online. Bodycare products, including lotions, body washes, and fragrances, are essential for maintaining the overall appearance and well-being of their clients. This category’s high representation suggests that makeup artists pay attention to the holistic beauty needs of their clients.

Tools And Brushes:

A smaller group of respondents (91) purchased tools and brushes online. These makeup artists may prioritize the quality of tools and brushes, such as makeup brushes, applicators, and sponges, to achieve precise and professional makeup application.

Other Accessories:

Another smaller segment of respondents (105) shops for other accessories online. This category could encompass a wide range of beauty-related accessories, such as false eyelashes, makeup cases, and mirrors, suggesting that makeup artists seek additional items to enhance their services.

4. Popular makeup brands among respondents:

popular makeup brands

Makeup artists in India exhibit distinct preferences when shopping online for top and popular makeup brands, such as MAC Cosmetics, Maybelline, Lakme, L’Oreal Professional, and NYX Professional Makeup. Here are the precise inferences drawn from our observations:


  • A significant 50.12% of makeup artists favor MAC Cosmetics when shopping online. Shopping for MAC products online allows makeup artists to access the brand’s offerings conveniently, regardless of their location. Utilizing discount coupons for MAC products online amplifies the appeal by providing cost savings, making premium cosmetics more accessible.
  • Maybelline stands as a prominent choice for 43.98% of makeup artists. By shopping for Maybelline products online using coupons, makeup artists can maximize their savings, ensuring that quality makeup remains accessible without straining their budgets.
  • Lakme, an Indian brand, captures the preference of 35.93% of makeup artists. Online shopping for Lakme products with discount coupons aligns with the brand’s value proposition, offering affordability and quality. This practice empowers makeup artists to provide high-quality Indian makeup products to their clients while saving on costs.
  • L’Oreal Professional appeals to 32.35% of makeup artists who seek salon-grade products. By leveraging discount coupons for L’Oreal Professional products, they not only enhance their product range but also manage their expenses efficiently.
  • NYX Professional Makeup, known for its extensive color selection and innovative products, attracts 29.57% of makeup artists. Online shopping, coupled with discount coupons, facilitates their access to a diverse range of shades and formulations, enabling creativity in their makeup artistry while staying within budget.

In summary, makeup artists in India exhibit a nuanced approach to online shopping using coupons for top makeup brands. By using discount coupons when purchasing these brands online, they can achieve significant cost savings without compromising on the quality and variety of products in their salon’s makeup collection. This practice aligns with their goal of providing premium makeup services while managing their finances effectively.

5. Strategic Approach Towards Using Coupons On Makeup Shopping:

Makeup artists in India approach using discount coupons strategically in their online shopping for salon makeup products. They employ various tactics to secure substantial discounts:

1. Active Coupon Hunting: Makeup artists are proactive in seeking out discount coupons. They regularly browse trusted coupon websites, such as CouponMoto, and subscribe to newsletters.

2. Timing: Timing plays a crucial role in their strategy. They often wait for opportune moments like festive seasons, special sales, or promotional events to maximize the impact of their coupons.

3. Bulk Purchases: Many makeup artists opt for bulk purchases when they spot a good coupon deal. Buying larger quantities of products not only ensures they have an adequate supply but also allows them to benefit from larger discounts.

4. Combo Offers: Makeup artists take advantage of combo deals. Coupons that offer discounts on purchasing multiple products together enable them to save on a variety of items they regularly use in their salon.

5. Cashback Offers: Makeup artists appreciate cashback offers where they receive a portion of their spending back as cash or store credits. This way, they save on future purchases.

6. Stacking Coupons: Makeup artists are adept at stacking numerous coupons for a single purchase when retailers allow it. This technique combines various discounts, resulting in significant overall savings.

By strategically employing these methods, makeup artists in India ensure they get the most value out of their discount coupons while maintaining the quality of makeup products used in their salons. These practices help them effectively manage costs and enhance their overall profitability.

6. Benefits of Couponing:

Makeup artists in India benefit significantly from couponing in several ways:

1. Cost Savings: Coupons help them reduce expenses, enabling budget-friendly shopping for high-quality makeup products.

2. Access to Premium Brands: Coupons make premium brands more affordable, allowing makeup artists to offer top-notch products to their clients.

3. Increased Profitability: Savings from couponing contribute to higher profitability, enhancing the salon’s financial health.

4. Wider Product Range: Coupons enable them to diversify their makeup collection, catering to various client preferences.

5. Competitive Edge: Couponing helps makeup artists remain competitive by offering quality services at competitive prices.

Overall, couponing empowers makeup artists to balance quality and cost-effectiveness in their makeup product purchases, leading to increased profitability and client satisfaction in their salons.

7. Navigating the Challenges Faced While Using Coupons:

Using coupons has advantages for makeup artists, but it’s not without its challenges. Here are some of the common challenges faced by makeup artists while utilizing coupons and the ultimate solutions to them.

1. Expired Coupons: 

One common challenge makeup artists encounter is the use of expired coupons. This can be frustrating, as it leads to missed savings opportunities. To tackle this, it’s crucial to regularly check coupon expiration dates before attempting to use them. Setting up reminders can help ensure that only valid coupons are used.

2. Limited Product Availability: 

Makeup artists may find that certain products or brands they desire are not eligible for discounts through available coupons. This limitation can restrict their choices and potentially hinder their shopping plans. To address this challenge, makeup artists should familiarize themselves with the coupon’s terms and conditions beforehand. They can also consider alternative products or brands that are eligible for discounts.

3. Minimum Purchase Requirements: 

Some coupons come with minimum purchase requirements, which means makeup artists must spend a certain amount to unlock the discount. This can lead to unnecessary spending on products they may not immediately need. To overcome this challenge, makeup artists can plan their purchases strategically. They may combine orders with colleagues or friends to reach the minimum spending threshold or wait until they have a larger shopping list to meet the requirement.

4. Coupon Restrictions: 

Coupons often have specific restrictions, such as being applicable only once or limited to certain product categories. Makeup artists need to be aware of these restrictions to avoid disappointment at checkout. They can carefully read the terms and conditions associated with each coupon to ensure they meet the criteria for use.

5. Coupon Hunt: 

Searching for relevant coupons for preferred products can be time-consuming. Makeup artists may need to browse multiple websites or apps to find suitable discounts. To simplify this process, they can utilize coupon aggregator websites or apps. These platforms consolidate various coupon options, making it easier to find discounts for their specific needs.

By addressing these challenges proactively and implementing practical solutions, makeup artists can navigate the couponing process effectively. This ensures that their coupon usage leads to significant savings on their makeup product purchases without unnecessary complications.

8. Strategic Utilization of Coupons:

Couponing can be even more effective for makeup artists when approached strategically. Here are some valuable insights on how to plan and use coupons to maximize savings and benefits:

1. Timing is Key:

Keep an eye on seasonal sales, special promotions, and holidays, when brands often release significant discounts. Plan your major purchases around these events to leverage the best deals.

2. Bulk Purchases:

When coupons offer discounts on larger quantities, consider buying in bulk, especially for products you frequently use in your salon. This approach can result in substantial savings in the long run.

3. Stacking Coupons:

Some retailers allow the stacking of multiple coupons for a single purchase. Look for opportunities to combine manufacturer coupons, store discounts, and online promo codes to maximize savings.

4. Email Subscriptions:

Subscribe to newsletters and email lists of your favorite brands and coupon websites. Many companies send exclusive discounts and promotions to their subscribers, providing you with access to exclusive deals.

5. Coupon Apps:

Use coupon aggregator apps that provide real-time alerts and notifications for deals that match your preferences. These apps can help you stay updated on the latest discounts, saving you time and effort.

6. Reward Programs:

Join reward programs offered by stores or brands you frequently shop from. These programs often offer additional discounts, cashback, or loyalty points that can be redeemed for future purchases.

7. Coupon Stashes:

Create a dedicated folder or document to organize and store your coupons. This ensures that you can easily access and use them when needed, preventing missed opportunities.

8. Flexible Shopping Lists:

Keep a running list of makeup products you plan to purchase. Be flexible and open to substituting brands or shades based on coupon availability. This adaptability can lead to unexpected savings.

9. Comparison Shopping:

Before making a purchase, compare prices across different online retailers to ensure you’re getting the best deal. Some may offer better coupon codes or discounts.

10. Social Media and Forums:

Follow brands and couponing forums on social media platforms. Sometimes, brands release exclusive offers to their social media followers or members of couponing communities.

By strategically planning your coupon usage and adopting these tactics, makeup artists can make the most of their couponing efforts. This not only enhances cost savings but also allows you to offer a wider range of products and maintain profitability in your salon.

9. Total Savings Observed After Using Coupons:

Actual Money Saved Per Year:

Total Savings RangeNo. Of Respondents
Rs. 5,000 to 10,00033
Rs. 10,000 to 15,00074
Rs. 15,000 to 20,000112
Rs. 20,000 to 25,000158
More than Rs. 25,00046

The data demonstrates a gradual increase in savings as makeup artists advance through different savings ranges. This suggests that as they become more experienced with couponing, they tend to accumulate greater savings.

1. Rs. 20,000 to 25,000: The largest group of makeup artists (158) achieved significant annual savings in the range. This could be due to their diligent coupon hunting and strategic shopping, which maximized their discounts on premium products.

2. Rs. 15,000 to 20,000: The second-largest group (112) saved a substantial amount annually. Their ability to strike a balance between quality and cost likely contributed to these savings.

3. Rs. 10,000 to 15,000 Savings: 74 makeup artists reported noteworthy annual savings. They may have optimized their coupon usage while accommodating various client preferences.

4. More than Rs. 25,000 Savings: 46 makeup artists achieved impressive annual savings exceeding Rs. 25,000. Their success may stem from a combination of factors, including bulk purchases and effectively stacking multiple coupons.

5. Rs. 5,000 to 10,000 Savings: A smaller group of 33 makeup artists saved in this range. Their savings might reflect less frequent coupon use or a focus on specific product categories.

These observations suggest that makeup artists’ annual savings with coupons vary based on their couponing strategies, product preferences, and willingness to explore different brands and deals.

10. Savings Milestones:

1. Early Success: Makeup artists in the lower savings ranges (Rs. 5,000 to Rs. 10,000 and Rs. 10,000 to Rs. 15,000) mark the beginning of their couponing journey with modest yet significant savings. These early milestones demonstrate their ability to tap into couponing’s potential and start building their financial well-being.

2. Mid-Range Mastery: As makeup artists gain experience, a substantial number find themselves in the Rs. 15,000 to Rs. 20,000 savings range. This represents a significant milestone where their couponing skills have matured, allowing them to achieve noteworthy annual savings. It shows their commitment to cost efficiency and financial growth.

3. High Earners: The presence of makeup artists reporting savings of more than Rs. 25,000 signifies a remarkable milestone in their couponing journey. These high earners have mastered the art of strategic coupon utilization, achieving substantial annual savings. Their accomplishments demonstrate the potential for makeup artists to excel in managing their budgets and increasing profitability.

4. Financial Empowerment: Collectively, these savings milestones reflect the financial empowerment makeup artists experience through couponing. They are not only enhancing their profitability but also ensuring that they can offer diverse and high-quality makeup products to their clients. This financial well-being strengthens their competitiveness in the industry.

5. Competitive Edge: Makeup artists who effectively utilize coupons gain a competitive edge in the market. They can provide quality services at competitive prices, attracting more clients and building a loyal customer base. This accomplishment symbolizes their success as makeup artists thanks to astute financial management.

In conclusion, makeup artists in India embark on their couponing journey with modest savings, gradually progressing through various savings milestones. These achievements reflect their growing expertise in coupon utilization and financial empowerment, contributing to the success and competitiveness of their salons.

11. Impact on Shopping Behavior:

The use of coupons has had a significant impact on the shopping behavior of makeup artists:

1. Increased Purchase Frequency: Makeup artists who utilize coupons tend to shop more frequently for makeup products. The availability of discounts encourages them to take advantage of savings opportunities, resulting in more regular online purchases.

2. Exploration of Brands: Coupon usage often leads makeup artists to explore a broader range of brands. While they may have preferred brands, coupons incentivize them to try new products or brands that offer attractive discounts. This exploration can lead to a more diverse makeup collection.

3. Strategic Planning: Makeup artists have become more strategic in their shopping habits. They plan purchases around coupon availability and timing, aligning their buying patterns with sales events and promotions to maximize savings.

4. Reduced Brand Loyalty: While makeup artists may have brand preferences, the allure of coupons has reduced rigid brand loyalty. They are more willing to switch brands if a discount offers better value or quality.

5. Balanced Spending: Couponing has helped makeup artists strike a balance between quality and cost. They can maintain a high-quality makeup collection for their salons while managing their expenses effectively.

In summary, coupons have transformed makeup artists’ shopping behavior, making them more flexible, strategic, and open to exploring new brands. These changes ultimately contribute to cost-effective yet diversified makeup collections for their clients.

12. Lessons Learned From The Online Shopping Trends:

This case study on makeup artists’ online shopping practices and coupon utilization in India provides valuable insights that offer several key lessons:

1. Couponing is Essential: The study emphasizes that coupons are essential tools for makeup artists. They play a pivotal role in cost savings, making quality makeup products more accessible.

2. Strategic Couponing Matters: Strategic planning around coupon availability and timing can significantly enhance savings. Makeup artists can benefit from aligning their shopping behavior with sales events and promotions.

3. Flexibility is Beneficial: Being open to trying new brands or products can lead to cost-effective yet diverse makeup collections. Couponing has reduced rigid brand loyalty, allowing for greater flexibility in choices.

4. Regular Exploration: Makeup artists who frequently explore coupon options and stay updated on discounts tend to save more. Regular exploration and utilization of available coupons are key to achieving substantial annual savings.

5. Financial Health: Saving through coupons positively impacts the financial well-being of makeup artists. These savings contribute to increased profitability in their salons and allow them to offer a wider range of products to clients.

In conclusion, this case study underscores the importance of couponing as a valuable practice for makeup artists. By embracing strategic couponing, staying flexible in brand choices, and continuously exploring available discounts, makeup artists can optimize their savings and enhance their ability to provide quality makeup services to their clients while maintaining financial health in their businesses.

13. Future Implications On The Online Shopping Trends:

1. Digital Coupons: The future may see an increase in the use of digital coupons, making it easier for makeup artists to access discounts through apps and websites, streamlining the couponing process.

2. Personalized Offers: With advancements in data analytics, makeup artists can expect more personalized coupon offers tailored to their preferences and past shopping behavior.

3. Subscription Models: Subscription-based services offering exclusive discounts on makeup products could become more prevalent, allowing makeup artists to access ongoing savings.

4. Augmented Reality Shopping: Virtual try-ons and augmented reality shopping experiences may integrate couponing, providing makeup artists with interactive and engaging ways to explore and save on products.

5. Community and Influencer Coupons: Collaborations with makeup influencers and online communities may lead to exclusive coupon opportunities, fostering a sense of community and expertise sharing among makeup artists.

These future implications suggest that online shopping and coupon usage for makeup artists in India will continue to evolve, offering new avenues for savings and enhancing the overall shopping experience.

14. Survey Approach

CouponMoto, a trusted leader in online shopping savings, undertook a comprehensive survey to collect invaluable insights for this case study. Utilizing Google Forms as our survey platform, we reached out to a diverse pool of over 423 makeup artists. 

These professionals were specifically selected for their affirmative response to the question, “Do you use coupons while shopping for makeup products online?” 

Our meticulous survey approach forms the bedrock of this study, underscoring CouponMoto’s unwavering commitment to delivering authentic and informative content to our readers, ensuring that makeup artists and shoppers alike can make informed decisions and maximize their savings

Written by

Sanket Gharat

Meet Mr. Sanket Gharat, Founder | CouponMoto
Digital Content Creator, Online Shopping Research Expert

Hey there, I'm Sanket Gharat, the brain behind CouponMoto, where the you get benefits for online shopping. I've always been the type to unravel mysteries, and when it comes to decoding the world of e-commerce trends, I'm your go-to person.

My journey kicked off with a strong background in behaviour analysis of online shoppers, giving me the tools to dive deep into the intricacies of online shopping. CouponMoto was born from my insatiable curiosity and my desire to simplify the world of digital deals while uncovering hidden insights through research and analysis.

Drowning in data is my thing. I've mastered the art of sifting through mountains of information to whip up research reports that aren't just data – they're insights you can actually use. Whether it's spotting the next big trend or understanding what's ticking in the consumer's mind, I'm your trusted source for actionable insights that businesses can bank on.

These ventures aren't just milestones; they're proof that businesses can make smarter decisions and consumers can shop savvier with the right information at hand.

But I'm more than just a data geek. I'm all about building bridges and sparking discussions. At CouponMoto, I've fostered a community of folks who share my passion for everything digital shopping-related. It's not just about insights; it's about sharing knowledge, collaborating, and sparking innovation.

My eyes are fixed firmly on the future, and I'm not stopping anytime soon. The digital shopping world is my playground, and my goal is to reshape the way we all think about online commerce. In a world that's all about digital transactions and data-driven decisions, I'm here to guide you through the noise and help businesses thrive in the digital marketplace.

So, whether you're a business aiming to stay ahead in the game or a savvy shopper looking to make informed choices, join me on this journey. Let's navigate the digital landscape together.