Makeup artists in India mastering the art of online saving. They are shopping online for their branded makeup essentials and saving money on top-tier makeup brands.
We took a survey of 1500 makeup artists who shop for the makeup products. Through the survey, we got 1300 positive responses from the makeup artists. Based on this data we created this report to help understand the shopping behaviors and online shopping trends for make-up artists in India.
1. Way of Shopping for Makeup Products:
| Ways of Shopping | % of Respondents |
| Makeup artists who always Shop Online | 66% |
| Makeup artists who shop through Stores | 14% |
| Makeup artists who shop Online Occasionally | 20% |
From the survey respondents, 66% of respondents shop online for their makeup products. 14% of respondents shop offline for their makeup needs. And 20% of respondents shop online occasionally for their makeup products. This shows that more respondents prefer online shopping for purchasing makeup goods.
2. Coupon Utilization:
| Respondents who use Coupons: | 69% |
| Respondents who do not use Coupons: | 31% |
69% of our respondents use coupons while shopping online for makeup products. 31% of respondents do not use coupons while shopping online for makeup products. This shows that a greater number of makeup artists actively use coupons when shopping online for makeup products.
3. Categories Of Products:
| Shopping Categories | % of Respondents |
| Makeup | 29% |
| Skincare | 13% |
| Haircare | 20% |
| Bodycare | 26% |
| Tools and Brushes | 5% |
| Other Accessories | 7% |
The majority of makeup artists which is 29%, shop for makeup products online. Then, 13% respondents shop for skincare products. 20% of respondents shop for haircare products. 26% of makeup artists shop for bodycare products online. 5% of respondents shop for tools and brushes online. 7% of users shop for other accessories.
From this,
we understand that more number of makeup artists shop for makeup, haircare, and bodycare products online.
4. Popular Makeup Brands among Respondents:
| Makeup Brands | % of Respondents |
| MAC Cosmetics | 38% |
| Maybelline | 24% |
| Lakme | 16% |
| L’Oreal Professional | 12% |
| Other | 10% |
From the survey data, we understand the brands that makeup artists shop online. 38% of respondents shop for MAC Cosmetics online because they can get these products are available online at lower prices than market prices.
24% of respondents shop for Maybelline brand products. 16% respondents shop for Lakme products. 12% of respondents shop for L’Oreal Professional products. And, 10% of respondents shop online for other brands.
This shows that a larger number of makeup artists shop online for makeup products from reputed brands.
5. Total Savings Observed After Using Coupons:
Actual Money Saved Per Year:
| Total Savings Range | % Of Respondents |
| Rs. 5,000 to 10,000 | 8% |
| Rs. 10,000 to 15,000 | 21% |
| Rs. 15,000 to 20,000 | 22% |
| Rs. 20,000 to 25,000 | 30% |
| More than Rs. 25,000 | 19% |
30% of users, which is the highest, are saving Rs. 20,000 to 25,000 per month by shopping online for makeup products. And 8% of users saving Rs. 5,000 to 10,000 which is the lowest, per month by shopping online for makeup products.
This shows that a larger number of makeup artists savings more money by shopping online for makeup essentials.
Key Findings:
This case study reveals that the majority of professional makeup artists in India prefer to shop online for their makeup essentials.
A majority of surveyed makeup artists actively use coupons to get discounts while shopping online.
This survey helped us understand the online shopping behavior of professional makeup artists in India
