shopping for haircare products

1. Abstract

This case study explores the trends of shopping for haircare products online in India. Our objectives were to understand consumer behavior, identify shopping trends, and evaluate the success of brands. We conducted a survey with 1700 participants, of whom 1245 reported shopping online for haircare. Traya Health turned out to be the most popular name. Trends include customization, doctor-recommended plans, and personalization. The study provides consumers and brands with market-specific insights.

Key Findings:

  1. The survey covered diverse age groups and found a balanced gender representation, indicating inclusivity in online haircare shopping.
  2. The convenience of shopping, discounts offered, variety available, real customer reviews, personalized recommendations, and doctor-recommended options influence shopping decisions.
  3. About 81.2% of respondents shop with coupons, emphasizing the importance of savings in online haircare shopping.
  4. The most well-liked websites are those of the brands themselves, and Amazon and specialty beauty shops are next.
  5. Among the hair care brands, Traya Health leads, with Skinkraft and other brands also holding significant appeal.
  6. Traya Health’s popularity reflects the trend of customized haircare, with doctor-recommended plans gaining prominence.
  7. Traya Health’s coupons offer savings, combining personalized care and affordability for consumers. These findings inform and benefit both consumers and brands in the online haircare product market.

2. Introduction

In this age of rapid digital transformation, the shopping landscape is undergoing a significant evolution. Traditional brick-and-mortar stores are making way for online markets, and the haircare industry is no exception. Online shopping for haircare products offers practicality, customization, and access to specialists.

Today’s consumers have the opportunity to seek advice from experts and create personalized haircare regimens. Emerging companies like Traya Health are leading the charge in this revolution. In this case study, we will explore how these brands are reshaping the haircare sector by providing a range of online choices.

3. Shopping Trends In The Hair Care Industry:

The haircare industry has undergone remarkable changes in recent years, driven by shifting consumer priorities. The noticeable rise of online shopping in this field stands out as a major change. Sales of haircare products online have grown by an amazing 20% year-over-year. This is because more and more people like how easy and convenient it is to shop online. This underscores the seismic shift from traditional in-store purchases to digital retail platforms.

However, the primary catalyst for this transformation is the rising demand for personalized haircare solutions. Consumers are no longer content with one-size-fits-all products. Instead, they seek routines that are made to address the unique problems with their hair. This desire for individualized care has led to the emergence of innovative brands and services that offer consumers doctor-recommended and prescribed haircare plans. These industry trends signal a profound shift towards convenience, customization, and expertise as the new standards of haircare excellence.

4. Objectives Of The Case Study

The primary objectives of this case study are straightforward and essential. We aim to:

  1. Understand Consumer Behavior:
    To gain insights into how consumers behave when shopping for haircare products online, including their preferences and decision-making processes.
  2. Identify Shopping Trends:
    To pinpoint the current trends in online shopping for haircare products, highlighting the key factors influencing this digital shift.
  3. Evaluate Brand Success:
    To assess the success of haircare brands, with a focus on Traya Health, in adapting to the online marketplace and delivering personalized solutions to consumers.

5. Research Methodology

Our research methodology for this case study is designed to provide a comprehensive understanding of the subject. Here’s how we conducted our research:

Survey of 1700 Participants:

We conducted an extensive survey involving a total of 1700 participants. This diverse sample size allows us to draw meaningful conclusions about the trends and behaviors in online shopping for haircare products. The survey aimed to capture a wide spectrum of consumer experiences and preferences, providing a holistic view of the industry.

Data Collection Methods:

Our data collection methods were structured to ensure the highest level of accuracy and relevance to our objectives. Out of the 1700 participants surveyed, 1245 reported engaging in online shopping for haircare products. This subset of 1245 online shoppers forms the core focus of our analysis. We gathered data through structured questionnaires, allowing us to collect detailed information about their shopping habits, brand preferences, and the factors influencing their choices.

By conducting a survey of this scale and specificity, we are well-equipped to offer valuable insights into the trends, behaviors, and success factors within the online haircare product market.

6. Survey Inferences:

A. Demographic Information:

1. Age

Age of people shopping for hair products

age of people shopping for haircare products online

  • 18 to 25 years:
    A lot of people who buy haircare online are in this younger age group.They may be concerned with maintaining their youthful and vibrant hair or addressing specific hair issues prevalent in this age range, such as excess oiliness or dandruff.
  • 26 to 34 years:
    This is the age range with the most responses, which suggests that people in their late 20s and early 30s are actively looking for haircare products online. They may be dealing with hair loss, early signs of age, or seeking specialized haircare routines.
  • 35 to 44 years:
    This age group is also notable in our survey. Participants in their mid-thirties to early forties may be increasingly concerned with managing hair issues related to aging, such as graying, or addressing accumulated hair damage from environmental factors or styling practices.
  • 45 to 55 years:
    As individuals progress into their late forties and fifties, they may encounter more complex hair health concerns, such as increased hair thinning, reduced hair vitality, or managing dry and brittle hair. The number of respondents in this age group highlights their search for effective solutions.
  • 56 years and above:
    While a smaller segment, participants aged 56 and above still seek online haircare solutions. Their concerns may revolve around age-related hair challenges, such as managing hair loss, maintaining hair texture, and dealing with more pronounced signs of aging.

In conclusion, the age group distribution reveals that various age-related hair health concerns and potential hair damage drive individuals to shop for hair care and treatment products online.

2. Gender

gender shopping for hair care products
gender of people shopping for hair care products

Based on this data, we have made some key inferences regarding the gender distribution among participants who shop for hair care and hair treatment products:

  • Male Respondents: Out of the total participants, 618 were male, representing approximately 49.92% of the respondents.
  • Female Respondents: On the other hand, 627 respondents were female, making up about 50.48% of the total participants.

These percentages reveal a nearly equal split between male and female participants who engage in shopping for hair care and hair treatment products. This balanced gender representation suggests that the appeal of online haircare shopping is not limited to a particular gender, underscoring the inclusivity of the digital marketplace in catering to diverse consumer needs.

B. Consumer Behavior and Preferences Of Shopping For Haircare Products:

1. Factors influencing the shopping decision of haircare products online:

factors influence

factors influencing shopping decision

  1. The data shows that a significant number of respondents value convenience when shopping for haircare products online. This suggests that the ability to browse and purchase products from the comfort of one’s home is a crucial factor in the decision-making process.
  2. The substantial number of respondents (341) who prioritize discounts and coupons highlights the importance of cost savings in online haircare product purchases. Consumers are actively seeking opportunities to lower their expenses when buying these products.
  3. The 110 respondents who consider a broader product selection as a key factor indicate that consumers appreciate having a diverse range of options when shopping online. This suggests that online platforms provide access to a more extensive array of haircare products compared to traditional stores.
  4. The fact that 108 respondents emphasize the importance of product reviews and ratings underscores the influence of peer opinions and the quality of products in the online shopping decision-making process. Customers are inclined to trust the experiences of others when making their choices.
  5. The 210 respondents who prefer customized product recommendations indicate a growing desire for personalized shopping experiences. Consumers appreciate platforms that can suggest products tailored to their unique haircare needs.
  6. The substantial group of 339 respondents valuing doctor-recommended options suggests that consumers are increasingly looking for expert guidance in their haircare choices. Brands offering medically endorsed solutions may have a competitive advantage in the market.

In conclusion, a combination of convenience, cost savings, product variety, peer recommendations, personalized suggestions, and professional endorsements influence consumers’ decisions to shop for haircare products online.

2. Coupon Utilization

coupon usage

coupon utilization

The data we have gathered provides intriguing insights into the utilization of coupons among our respondents. Among the 1245 online shoppers surveyed, 1013 individuals, which accounts for a substantial 81.2%, reported shopping with coupons. On the other hand, 232 respondents, constituting 18.8%, chose to shop without utilizing coupons.

The high percentage of 81.2% who shop with coupons indicates a significant inclination towards seeking discounts and savings when purchasing haircare products online. There are several possible reasons behind this trend:

  1. Cost Savings:
    Coupons offer an immediate way to reduce the cost of haircare products, making them an attractive option for budget-conscious consumers.
  2. Increased Affordability:
    With the aid of coupons, consumers may be able to afford higher-quality or a broader range of products than they would at regular prices.
  3. Perceived Value:
    Shoppers often perceive the use of coupons as a means to maximize the value of their purchases, making it a favored choice.
  4. Shopping habits:
    The pervasive digital coupon culture may have influenced some consumers to develop the habit of looking for coupons before making any online purchases.

18.8% of people who shop without coupons may be driven by factors such as a preference for particular brands, an immediate need for products, or a lack of awareness regarding available coupons. The data underscores the significance of coupons in online haircare product shopping and the need for brands to incorporate coupon strategies into their marketing efforts to cater to the preferences of the majority of consumers.

3. Preferred platform for online hair care shopping:

preferred platform

Here are the key findings regarding the preferred platforms for online hair care shopping:

  1. A significant portion of our respondents, representing 47% of the total, prefer to shop for hair care products directly on brand websites. This suggests a strong trust in the brands themselves, as consumers seek a direct connection with the product source.
  2. Amazon is a close second, with 26% of our respondents favoring this e-commerce giant for their hair care purchases. The convenience and variety offered by Amazon make it a popular choice among online shoppers.
  3. Approximately 9% of our participants opt for specialized beauty stores for their hair care needs. This niche choice indicates a preference for expert guidance and a curated selection of products.

These inferences offer a clear understanding of the distribution of preferences among consumers when it comes to online platforms for hair care shopping. It is clear that brand websites dominate the market, with e-commerce behemoths like Amazon and specialized beauty shops serving a particular consumer group following closely behind.

4. Preferred Niche Hair Care Brands:

preferred hair care brand

preferred hair care brand for shopping online

This data reveals valuable insights into the preferred haircare brands among our respondents. Here are the clear inferences drawn from the results:

  • Traya Health:
    Traya Health stands out as the top choice among participants, with a significant 406 respondents, representing a substantial percentage of the total. This indicates that Traya Health has effectively captured the attention and trust of consumers in the online haircare product market.
  • Skinkraft:
    Skinkraft follows closely behind, with 234 respondents choosing it as their preferred brand. While slightly less than Traya Health, Skinkraft’s substantial representation shows its strong position in the industry.
  • Mamaearth:
    Mamaearth secures a respectable position with 112 respondents, reflecting a notable preference for this brand among participants.
  • Vedix and Wow:
    Vedix and Wow both garner a considerable number of respondents, with 125 and 126, respectively, reinforcing their popularity as trusted choices for online haircare products.
  • Biotique, Himalaya, and Forest Essentials:
    While these brands have fewer respondents, their presence in the preferred choices indicates that they still hold appeal among a segment of the market.

These inferences shed light on the brands that have succeeded in gaining the trust and favor of consumers in the online haircare product sector. It is essential for brands to continue delivering quality and personalized solutions to maintain and expand their market presence in this competitive landscape.

7. Online Hair Test and Doctor-Prescribed Plans

The data from our survey clearly indicates a strong preference for Traya Health among participants, making it the leading platform in terms of popularity. It is followed by Skinkraft, which is also a popular skincare and haircare brand that provides personalized hair care solutions.

Success Of Traya Health:

Let’s delve into the specific trends related to online hair testing for customized hair care plans and the availability of doctor-recommended and prescribed plans, with a focus on how Traya Health integrates medical expertise into their products.

1. Online Hair Testing for Customized Hair Care Plans:

One of the striking trends in the realm of online haircare is the growing inclination toward personalized solutions. With an overwhelming 29.12% of our survey participants favoring Traya Health, it’s evident that consumers are increasingly seeking tailored haircare regimens. Traya Health excels in this regard by offering online hair testing. This innovative approach allows individuals to undergo comprehensive hair assessments from the comfort of their homes. The collected data is then used to craft customized hair care plans tailored to specific concerns, whether it’s hair fall, dandruff, or other issues. This trend reflects a paradigm shift in consumer expectations, from generic products to individualized care.

2. Availability of Doctor-Recommended and Prescribed Plans Online:

The availability of doctor-recommended and prescribed plans online marks another significant advancement in the haircare industry. Traya Health, in particular, has harnessed this trend effectively. They’ve integrated medical expertise into their product offerings, making it possible for consumers to access doctor-recommended haircare plans. Through an online platform, individuals can consult with qualified experts who can provide professional advice and guidance on their hair care journey. This not only ensures the safety and efficacy of the products but also gives consumers the assurance of receiving personalized, medically sound solutions for their hair concerns.

3. Savings On Hair Care Purchases:

Traya Health not only excels in providing customized and doctor-recommended plans for hair care but also offers valuable opportunities for saving money through Traya coupons. These coupons can be a game-changer for cost-conscious consumers. By availing of these discounts and offers, individuals can access the expertise of Traya’s haircare solutions at a reduced cost. This unique combination of tailored care and cost efficiency makes Traya Health a smart choice for those seeking top-notch haircare without breaking the bank. It aligns with the overarching trend in online shopping: providing both quality and savings, ensuring customers get the best of both worlds.

In conclusion, the increasing popularity of Traya Health and similar platforms highlights the growing demand for personalized care in the haircare sector. Online hair testing and the integration of medical expertise into product offerings signify a significant shift towards a more individualized and informed approach to hair care. This trend not only benefits consumers by addressing their specific needs but also sets a higher standard for excellence in the industry.

8. Challenges and Concerns

Shopping for haircare products online brings certain challenges and concerns. It’s important to be aware of these potential issues:

1. Authenticity Concerns:
Online, verifying the authenticity of products can be challenging. To overcome this, consider buying from reputable websites and read customer reviews for feedback on product quality.

2. Product Selection Overload:
The vast range of options online can be overwhelming. To manage this, define your specific haircare needs and filter products accordingly.

3. Delivery and Return Issues:
Problems related to delayed deliveries or product returns can be frustrating. Ensure you understand the seller’s return policy and choose reliable delivery options.

4. Ingredient Allergies:
If you have allergies or sensitivities, it’s crucial to scrutinize product ingredients. Opt for products with clear ingredient lists and avoid allergens.

5. Lack of personalized advice:
Online shopping may lack the personal touch of in-store consultations. Combat this by seeking guidance from trusted online sources and brands that offer expert advice.

By staying informed and making thoughtful choices, you can overcome these challenges and enjoy the convenience and benefits of shopping for haircare products online while ensuring your hair’s health and well-being.

9. Learning Outcomes

The learning outcomes of this case study are multifaceted and comprehensive.

  1. Understanding Consumer Behavior: Through our research, we gained valuable insights into how consumers behave when shopping for haircare products online.
  2. Identifying Shopping Trends: We successfully identified and analyzed current trends in online haircare product shopping. This knowledge is important for businesses seeking to stay competitive in this evolving market.
  3. Brand Success Evaluation: Our case study shed light on the success factors of haircare brands, with a particular focus on Traya Health. This evaluation provides insights for brands aiming to excel in the online haircare industry.
  4. Preferred Brand Inference: With Traya Health emerging as the preferred brand, this study serves as an indicator of consumer preferences. Businesses can use this information to tailor their product offerings.
  5. Online Hair Testing and Customization Trends: We explored the trend of online hair testing for customized hair care plans, highlighting the shift towards individualized solutions. Brands can take inspiration from this trend to enhance their product offerings.
  6. Doctor-Recommended Plans: By discussing doctor-recommended and prescribed plans online, we emphasized the importance of integrating medical expertise into haircare products. This insight can guide companies aiming to provide safer and more effective solutions.
  7. Challenges and Solutions: The examination of challenges and concerns associated with online shopping for haircare products equips consumers and businesses with the knowledge to make informed choices and address potential issues.

Overall, this case study offers a wealth of information and learning outcomes that can benefit both consumers and businesses in the ever-evolving landscape of online haircare product shopping.

12. Future Trends

Online purchasing of hair care products is set for promising growth in the future. Here are some future developments regarding online shopping for hair care products.

  1. Personalization Continues to Thrive: The trend of customized haircare solutions is expected to grow. Brands like Traya Health and Skinkraft provide customized and personalized hair care products. However, they and other brands will invest in advanced technologies to offer even more personalized products and regimens based on individual needs.
  2. Eco-Friendly and Sustainable Products: More and more shoppers are concerned about the planet. Sustainable haircare products will become increasingly popular in the near future, and established companies like Traya Health and Skinkraft will likely implement eco-friendly procedures to stay competitive.
  3. Virtual Consultations: Because more and more customers are looking for professional counsel, some businesses are considering enhancing their online platforms with virtual consultations that offer real-time direction from haircare specialists.

13. Survey Approach

In the compilation of data for this case study, we conducted a thorough survey involving 1700 participants. Out of this group, 1245 participants actively engage in online shopping for haircare products. This substantial sample size forms the backbone of our study, enabling us to draw meaningful conclusions about consumer behavior and shopping trends.

We utilized Google Forms as our survey platform and our selection of participants aimed to represent diverse backgrounds and preferences. This survey was completed by the participants who answered yes to the question, “Do you shop online for your hair care products?”

This meticulous survey approach underscores our commitment to delivering authentic and valuable content. It ensures that both consumers and industry players can make informed decisions and remain at the forefront of the ever-evolving online haircare product market.

Written by

Sanket Gharat

Meet Mr. Sanket Gharat, Founder | CouponMoto
Digital Content Creator, Online Shopping Research Expert

Hey there, I'm Sanket Gharat, the brain behind CouponMoto, where the you get benefits for online shopping. I've always been the type to unravel mysteries, and when it comes to decoding the world of e-commerce trends, I'm your go-to person.

My journey kicked off with a strong background in behaviour analysis of online shoppers, giving me the tools to dive deep into the intricacies of online shopping. CouponMoto was born from my insatiable curiosity and my desire to simplify the world of digital deals while uncovering hidden insights through research and analysis.

Drowning in data is my thing. I've mastered the art of sifting through mountains of information to whip up research reports that aren't just data – they're insights you can actually use. Whether it's spotting the next big trend or understanding what's ticking in the consumer's mind, I'm your trusted source for actionable insights that businesses can bank on.

These ventures aren't just milestones; they're proof that businesses can make smarter decisions and consumers can shop savvier with the right information at hand.

But I'm more than just a data geek. I'm all about building bridges and sparking discussions. At CouponMoto, I've fostered a community of folks who share my passion for everything digital shopping-related. It's not just about insights; it's about sharing knowledge, collaborating, and sparking innovation.

My eyes are fixed firmly on the future, and I'm not stopping anytime soon. The digital shopping world is my playground, and my goal is to reshape the way we all think about online commerce. In a world that's all about digital transactions and data-driven decisions, I'm here to guide you through the noise and help businesses thrive in the digital marketplace.

So, whether you're a business aiming to stay ahead in the game or a savvy shopper looking to make informed choices, join me on this journey. Let's navigate the digital landscape together.