Nowadays most people prefer shopping online for their haircare essentials. To understand consumer behaviour we carried out a survey of 1200 people from which 950 people gave positive responses to us. Based on this data, we have written this report to better understand market specific insights.
1. Age:
| Age Group | % of Respondents |
| 18 to 25 | 22% |
| 26 to 34 | 37% |
| 35 to 44 | 25% |
| 45 to 55 | 10% |
| 56 and above | 6% |
From our research, people in the age group of 35 to 44 mostly shop for hair care products online. This is because people between this age group face more hair problems than people in other age groups.
Then 25% of our respondents are from age group 35 to 44 who slightly shop hair care products online. People in this age group might prefer shopping offline for their hair care products that’s why the online respondents in this age group is less.
22% of our respondents are from age group 18 to 25. These are hair-conscious shoppers who give attention to their hair health in early stage.
Then 10% of our respondents are from the age group 45 to 55. And, 6% of our respondents are from age group 56 and above, which is the lowest.
2. Gender
| Gender | Respondents |
| Male | 43% |
| Female | 57% |
After age, next criteria we took is gender. 57% of our respondents are women and 43% of the respondents are male. This shows women pays more attention to their hair health than men.
3. Factors Influencing the Shopping Decision for Haircare Products Online:
| Factors influencing Shopping decision | % of Respondents |
| Convenience | 13% |
| Wider Product Selection | 9% |
| Discounts and Coupons | 24% |
| Product Reviews and Ratings | 5% |
| Customized product Recommendation | 19% |
| Doctor-recommended Options | 30% |
Whenever shopping for hair care products, there are factors that influence users to make an online purchase. Here is what we come to know from our research,
Doctor-recommended Options are the influencing factor for 30% of our respondents.
24% of the respondents shop online for hair care products because they got discounts and coupons on their preferred hair care brands.
19% of the respondents shop online for hair care products because they get free customized product recommendations.
13% of our respondents shop online for hair care products because of the convenience.
Wider product selection is the reason behind the shopping of 9% of our respondents.
And, 5% of our respondents shop online influenced by good product reviews and ratings.
4. Coupon Utilization:
| Coupon Usage | % of Respondents |
| Shopping with Coupons | 81% |
| Shopping without Coupons | 18% |
81% of our respondents shop online using coupons for their hair care product needs. 18% of users still shopping online without using coupons, because they can’t find coupons at the time of shopping. This shows that more people prefer shopping online with coupons.
5. Preferred platform for online hair care shopping:
| Preferred Platform | % of Respondents |
| Amazon | 23% |
| Brand Website | 66% |
| Specialized Beauty Stores | 11% |
From our survey, we understand that 66% of our respondents prefer shopping from the brand website for their hair care products. 23% of the users prefer Amazon as their preferred platform for purchasing because Amazon has a wide range of products. 11% of respondents prefer specialized beauty stores for buying hair care products.
The online shopping platform you are using for buying plays an important role when it comes to product quality, pricing, and other factors. Our survey shows that more people prefer shopping from brand websites for their preferred hair care products.
6. Preferred Niche Hair Care Brands:
| Preferred Hair care Brand | % of Respondents |
| Mamaearth | 9% |
| Traya Health | 22% |
| Skincraft | 20% |
| Biotique | 5% |
| Himalaya | 3% |
| Vedix | 19% |
| WOW | 15% |
| Forest Essentials | 7% |
From our survey, 22% of respondents prefer Traya Health hair care brand. 20% prefer Skincraft hair care products. 19% of users prefer the Vedix brand. 15% of users prefer WOW for their hair care products. 9% of users prefer the Mamaearth brand. 7% of users use the Forest Essentials brand. Biotique is a preferred brand for 5% of users. And, Himalaya is the preferred hair care brand for 3% of users.
This specifies that most users are familiar with the online hair care brands and prefer them for their hair care product needs.
Key Takeaways:
From this research, we learn that most people shop online for their hair care needs.
This survey helped us to understand the shopping behaviour of users for their hair care needs.
