Gen Z are the digital savvy shoppers in India who mostly prefer online shopping. People born in the year 1997 to 2012, whose current age is between 12 to 27 are known as the Gen Z generation.
We carried a survey of around 2000 Gen Z consumers from which we got positive responses from 1900 people. Based on this data, we generated this report to know the Gen Z online shopping trends in India.
1. Age Group of Participants:
| Age Group | % of participants |
| 12 to 20 years | 34% |
| 21 to 27 years | 66% |
From the survey, we’ve had 66% of participants between age group 21 to 27. And 34% of participants are from age group of 12 to 20 years.
2. Location of participants:
| Location | % of respondents |
| Rural | 77% |
| Urban | 23% |
We have carried research of people from rural and urban areas and here are the stats. 77% of our respondents are from rural area and 23% of respondents are from urban areas.
3. Devices Used For Online Shopping:
| Device used for online shopping | % of participants |
| Smartphone | 41% |
| Laptop | 25% |
| Desktop | 19% |
| Tablet | 15% |
Gen Z generation use different devices for online shopping like smartphones, laptops, desktops, etc. From the participating users, 41% uses smartphones for online shopping. 25% youth uses laptops for online shopping. 19% of users prefer desktops and 15% users prefer tablets.
This shows most of the participants uses smartphones for their online shopping.
4. Gen Z Shopping Product Preferences:
| Online Shopping Categories | % of participants |
| Clothing and shoes | 29% |
| Electronics and Entertainment products | 24% |
| Beauty and Personal Care Products | 16% |
| Jewelry and accessories | 13% |
| Groceries | 10% |
| Pharmaceutical Products | 8% |
5. Preferred E-commerce Platforms:
| Popular E-commerce Platforms | % of Respondents |
| Amazon | 26% |
| Flipkart | 21% |
| Myntra | 16% |
| Nykaa | 14% |
| Ajio | 11% |
| Specific Brand Websites | 12% |
6. Gen Z Frequency Of Shopping Online:
| Frequency of Shopping | % of participants |
|---|---|
| Daily | 32% |
| Weekly | 19% |
| Monthly | 26% |
| Occasionally | 23% |
7. Money Spent On Online Shopping Per Year:
| Range of Money Spent Each Year | % of Respondents |
| Below Rs. 10,000 | 10% |
| Rs. 10,000 to 15,000 | 17% |
| Rs. 15,000 to 20,000 | 33% |
| Rs. 20,000 to 25,000 | 28% |
| Rs. 25,000 and above | 12% |
8. Coupon Utilization:
| Respondents who use coupons | 61% |
| Respondents who do not use coupons | 14% |
| Respondents who use coupons occasionally | 25% |
Key Findings and Outcomes:
This case study offer several valuable insights into Gen Z’s online shopping behavior in India.
We learned that the Gen Z generation actively takes part in online shopping and utilizes coupons for their online shopping.
This generation considers many factors before making their online purchase, which is actually a good thing.
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