In recent years, skincare has become more than just a routine. It’s a about cleaner, safer, and more sustainable beauty. Users are now looking beyond just glowing skin; they want products that are free from harmful chemicals, cruelty-free, and enriched with natural ingredients. This shift has led to the rise of brands that focus on toxin-free products. And Plum and Mamaearth are brands that offer chemical free and safe products.

Plum and Mamaearth offer skincare, haircare, bodycare products made with natural, skin-friendly ingredients. Plum is known for its vegan and cruelty-free approach. While Mamaearth is popular for its gentle, dermatologically tested, and family-safe products. But when choosing between the two, which brand offers better quality, effectiveness, and value for money?

In this article we've compared Plum and Mamaearth based on their product range, ingredients, pricing, and customer reviews. This comparison will help you make an informed decision and choose the best suitable brand for your skincare routine.

Plum vs Mamaearth: Brand Overview

Plum was founded in 2013 with a mission to create effective, safe, and cruelty-free beauty products. They stand for clean, transparent, and conscious skincare. This ensures that every product is 100% vegan and free from harmful chemicals like parabens, sulfates, and phthalates.

Over the years, Plum has expanded its range, offering Skincare, Haircare, Body care, Makeup, and Fragrances. Plum’s biggest selling point is its commitment to vegan and cruelty-free beauty. Unlike many brands that still test on animals, Plum ensures that its products are PETA-certified and ethically made. If you want plant-based skincare without compromising on performance, Plum is a perfect choice.

On the other hand, Mamaearth was founded in 2016. Mamaearth entered the market with a mission to provide safe, toxin-free, and natural products for everyone, especially mothers and babies. Mamaearth believes in harnessing the power of natural ingredients like aloe vera, turmeric, onion, and tea tree. They avoid using harsh chemicals such as silicones, parabens, and artificial fragrances.

Mamaearth offers a wide range of products, including Skincare, Haircare, Body care, Beauty, and Baby care. One of Mamaearth’s standout features is its focus on safety and sustainability. Mamaearth is dermatologically tested, cruelty-free, and certified 'Made Safe.' This ensures Mamaearth products are free from toxins and allergens. Additionally, Mamaearth follows a plastic-positive initiative. This means they recycle more plastic than they produce.

Both Plum and Mamaearth offer products that are natural and chemical-free solutions. But which one is suitable for you? Let’s dive deeper into their product effectiveness, pricing, and customer experience.

Plum vs Mamaearth: Product Range

Plum: Vegan Beauty with a Wide Skincare & Makeup Products

Plum is well-known for its 100% vegan and cruelty-free approach to beauty. They offer products that cater to daily skincare, haircare, body care, makeup, and fragrances.

Skincare: Plum's skincare line includes face washes, toners, serums, moisturizers, sunscreens, and face masks. They are popular for their Green Tea and Vitamin C ranges, made to target acne-prone and dull skin.

Haircare: Plum provides sulfate-free shampoos, nourishing conditioners, and hair masks. Their Avocado and Macadamia Hair Mask is a favorite for deep conditioning.

Body Care: Plum offers body washes, body lotions, and hand creams. The Plum BodyLovin’ range includes fruity and floral-scented products that add a touch of luxury to daily skincare.

Makeup: Unlike Mamaearth, Plum has a dedicated vegan makeup line. This includes kajals, eyeliners, lipsticks, and foundations. Their Matte in Heaven Liquid Lipsticks are a standout product in this category.

Fragrances: Plum has a growing range of body mists and perfumes. It includes unique scents like Vanilla Vibes and Hawaiian Rumba.

Mamaearth: A Natural, Family-Friendly Brand with Extensive Variety

Mamaearth offers a much wider range of products. They focus on personal skincare as well as on baby care and family-friendly products. They use traditional Ayurvedic ingredients along with modern scientific formulations to create products that are safe for all ages.

Skincare: Mamaearth has a vast skincare lineup, including face washes, scrubs, masks, moisturizers, and sunscreens. Their Ubtan Face Wash and Vitamin C Face Mask are among its best-selling products. These are known for their brightening and detoxifying effects.

Haircare: Mamaearth haircare range includes shampoos, conditioners, hair oils, and scalp serums. Mamaearth Onion Hair Oil and Shampoo is popular for reducing hair fall and promoting growth.

Body Care: Mamaearth provides sulfate-free body washes, lotions, and cocoa, turmeric, and aloe vera scrubs. Their Honey Malai Body Lotion is a favorite for deep hydration.

Beauty Products: Mamaearth has recently expanded into the beauty segment with BB creams, lip balms, and compact powders. Their beauty products are enriched with skin-friendly ingredients like Vitamin C and turmeric.

Baby Care: This is where Mamaearth stands out from Plum. Mamaearth has a dedicated baby care range. Which include gentle shampoos, baby lotions, diaper rash creams, and mosquito repellent sprays. These products are dermatologically tested and made safe-certified. This makes them a trusted choice for parents.

So, which brand has a better product range?

If you want simple, plant-based skincare and makeup that is free from animal-derived ingredients and harmful chemicals, Plum is suitable. Plum formulations are lightweight, effective, and suitable for everyday use.

If you are looking for natural, toxin-free skincare with a special focus on family-friendly products, Mamaearth is a better choice. Their formulations are mild, effective, and designed for long-term skin health.

Plum vs Mamaearth: Moisturizers

When it comes to choosing the right moisturizer choose something that suits your skin type, feels light, and keeps the skin hydrated for hours. Both Plum and Mamaearth offer a variety of moisturizers. Here's a comparison to help you understand which brand might work better for you.

Plum Moisturizers: Lightweight and Skin-Friendly

Plum focuses on vegan and cruelty-free skincare, and their moisturizers reflect this philosophy well. They offer products for different skin types, especially oily and acne-prone skin. One of their most popular products is the Plum Green Tea Oil-Free Moisturizer. This moisturizer is favorite among people with combination to oily skin. It has a lightweight, non-sticky texture. It is enriched with green tea, glycolic acid, and hyaluronic acid to control oil while keeping the skin moisturized.

If you have a dry or sensitive skin, Plum has the E-Luminence Deep Moisturizing Cream. It contains vitamin E, jojoba oil, and aloe vera, that offer deep hydration without feeling heavy on the skin. Plum moisturizers usually come in easy-to-use packaging and have a soft, pleasant fragrance.

Overall, Plum is a great choice if you're looking for gentle, non-comedogenic, and plant-based moisturizers.

Mamaearth Moisturizers: Natural and Multi-Use

Mamaearth moisturizers are made with natural and ayurvedic-inspired ingredients. They offer a wide range of moisturizers to target specific skin concerns. The Mamaearth Oil-Free Moisturizer with Apple Cider Vinegar is a go-to product for oily and acne-prone skin. It helps control excess oil, keeps the skin matte, and hydrates without clogging pores.

For dry and dull skin, Mamaearth’s Ubtan Nourishing Cold Cream and Vitamin C Oil-Free Moisturizer are quite popular. These moisturizers are packed with ingredients like turmeric, saffron, and vitamin C. These ingredients not only hydrate but also improve skin brightness and texture. Mamaearth also has baby-safe moisturizers, which are mild and free from any harsh chemicals.

A unique thing about Mamaearth moisturizers is their multi-purpose use. Some can work as a base under makeup, or you can use them for both face and body. Their products are also dermatologically tested and Made Safe certified. This makes Mamaearth a trusted choice if you prefer toxin-free skincare.

So, which moisturizer should you choose, Plum or Mamaearth?

Choose Plum if you want a vegan, lightweight moisturizer that works well for oily, acne-prone, or sensitive skin.

Choose Mamaearth if you’re looking for natural, ayurvedic ingredients and want a moisturizer that targets specific skin concerns like dullness or pigmentation.

Plum vs Mamaearth: Serums

Serums are a key part of any skincare routine. They’re designed to target specific skin concerns like acne, dryness, dark spots, and aging. Both Plum and Mamaearth offer a variety of face serums, but their ingredients, texture, and skin benefits are different. Here’s a comparison to help you decide which one is better for your needs.

Plum Serums: Focused on Gentle Actives

Plum is known for using safe, vegan ingredients and gentle actives in their skincare. Their serums are designed to be light on the skin but effective in results. One of the most popular serums from Plum is the Plum 15% Vitamin C Face Serum. It contains Ethyl Ascorbic Acid (a stable form of Vitamin C) along with Japanese mandarin and Kakadu plum. Which helps to reduce dullness and improve overall brightness. This serum is suitable for all skin types and gets easily absorbed into the skin.

Another good option is the Plum Niacinamide 10% Serum. This serum helps reduce acne marks, tighten pores, and even out the skin tone. It also contains rice water for added hydration. If you are dealing with acne, the Plum Green Tea Skin Clarifying Concentrate is a great pick. It targets breakouts without drying the skin.

Plum’s serums are free from parabens, sulfates, and artificial colors. This makes them ideal if you want clean beauty with minimal irritation. They're also fragrance-free or have very mild scents.

Mamaearth Serums: Natural Ingredients with Targeted Benefits

Mamaearth serums are made with natural extracts. They often combine ayurvedic ingredients with modern skincare actives. Their best-selling serum is the Mamaearth Skin Illuminate Serum, which contains Vitamin C and turmeric. This serum works well for reducing pigmentation and gives the skin a fresh, radiant glow. It's suitable for dull and uneven skin.

If you are facing acne or oily skin issues, Mamaearth offers Niacinamide Face Serum with ginger extract. This serum helps to control oil production and improve skin texture. Another unique one is their Retinol Night Serum, made with bakuchi and retinol. This serum supports anti-aging by reducing fine lines and boosting cell turnover.

Mamaearth serums are designed to be mild and toxin-free. They come with 'Made Safe' certification, which makes them suitable even for beginners. The texture of Mamaearth serums is slightly thicker than Plum’s, but they still get absorbed well and work effectively with regular use.

So, which serum should you choose, Mamaearth or Plum's?

Go for Plum serums if you prefer vegan, lightweight formulas with science-backed actives like Vitamin C or Niacinamide. They’re ideal for sensitive or acne-prone skin.

Go for Mamaearth serums if you prefer if you want natural blends with ingredients like turmeric, ginger, or bakuchi.

Plum vs Mamaearth: Face Wash

A good face wash is the first step to clean, healthy skin. Whether you have oily skin, dry skin, or deal with pimples, using the right face wash can make a big difference. Both Plum and Mamaearth offer a wide range of face cleansers. Let’s look at how their face washes compare so you can find the right one for your skin.

Plum Face Wash: Mild Yet Effective

Plum face washes are made with gentle, vegan ingredients. These ingredients focus on cleansing without stripping the skin. One of their most loved options is the Plum Green Tea Pore Cleansing Face Wash. It’s designed for oily and acne-prone skin. It contains green tea, glycolic acid, and soft scrubbing beads that help remove excess oil, dirt, and dead skin cells. Despite being a deep cleanser, it feels soft on the skin and doesn’t leave it feeling dry.

For dry or sensitive skin, Plum has the E-Luminence Soft Cleansing Balm and Hello Aloe Skin Loving Face Wash. These are soap-free and help maintain the skin’s natural moisture. Plum also has specialty face washes like the Saffron & Papaya Glow Bright Face Wash, which gives a mild glow and suits all skin types.

Plum’s face washes are free from parabens, SLS, and animal-derived ingredients. This makes them a safe and clean choice for daily use.

Mamaearth Face Wash: Natural and Skin-Specific

Mamaearth has built its range around natural, toxin-free ingredients, and its face washes reflect that. One of their most popular options is the Mamaearth Ubtan Face Wash. This Mamaearth face wash contains turmeric, saffron, and walnut beads. It’s great for removing tan and brightening the skin naturally. It also comes in a foaming version with a built-in brush, which makes cleansing easy and effective.

Another bestseller is the Mamaearth Tea Tree Face Wash, especially for acne-prone skin. It combines tea tree oil and neem, known for their anti-bacterial properties. It helps reduce pimples and prevents breakouts without drying out the skin.

For sensitive or dry skin, Mamaearth offers the Aqua Glow Face Wash with Himalayan thermal water and hyaluronic acid. This adds hydration and soothes the skin. Mamaearth also has a variety of child-safe and men’s face washes. This makes their range more inclusive.

All Mamaearth face washes are dermatologically tested, free from harmful chemicals.

So, which face wash should you choose, Plum or Mamaearth's?

Choose Plum if you’re looking for gentle, skin-friendly face washes that are vegan and non-comedogenic. Plum face washes are great for acne control and everyday gentle cleansing.

Choose Mamaearth if you prefer natural ingredients like turmeric, tea tree, or neem. They offer more variety in foaming face washes and fragrance-free options for sensitive users.

Plum vs Mamaearth: Shampoos

Choosing the right shampoo is important for maintaining a healthy hair and scalp. Whether you struggle with dandruff, hair fall, or dryness, both Plum and Mamaearth offer several shampoos to address different hair concerns. Here’s a comparison to help you understand and choose which one might suit you best.

Plum Shampoos: Gentle, Sulfate-Free Formulas

Plum’s shampoos are known for being vegan, sulfate-free, and silicone-free. They are made to clean your scalp without being harsh on the hair. One of the most popular options is the Plum Olive & Macadamia Healthy Hydration Shampoo. It works really well for dry and damaged hair, helping to restore softness and shine. It doesn’t lather as much as chemical-heavy shampoos, but it gets the job done without stripping natural oils.

Another favorite is the Plum Tea Tree Dandruff Control Shampoo. If you are dealing with dandruff and itchy scalp, this plum shampoo is a great choice. It uses tea tree oil and willow bark to calm the scalp and remove flakes gently. Plum shampoos are free from parabens and drying alcohols, making them suitable for a clean and minimal haircare routine.

Plum’s shampoo range isn’t very large, but it focuses on specific needs like hydration, dandruff control, and scalp care with thoughtfully chosen ingredients.

Mamaearth Shampoos: Natural, Everyday Hair Solutions

Mamaearth has a wider range of shampoos, often based on natural and ayurvedic ingredients. Their bestselling shampoo is the Mamaearth Onion Shampoo. This shampoo is made with onion extract, plant keratin, and coconut-derived cleansers. It’s designed to reduce hair fall and strengthen roots, and many users have seen good results with regular use.

Another popular option is the Mamaearth Tea Tree Shampoo, which is suitable for oily scalp and dandruff issues. It combines tea tree and ginger oil to cleanse the scalp and reduce buildup. Mamaearth also offers shampoos for colored hair, curly hair, and even baby shampoos. This makes Mamaearth product range suitable for the whole family.

All Mamaearth shampoos are dermatologically tested and free from sulfates, silicones, parabens, and synthetic dyes. The formulations are mild, but they do lather well and are good for regular use.

So, which shampoo is right for your hair, Mamaearth or Plum's?

Plum shampoos are better if you want a mild, sulfate-free shampoo that focuses on scalp health, hydration, or dandruff relief. Their shampoos are simple, clean, and suited for sensitive scalps.

Mamaearth shampoos are better if you’re looking for a more natural or ayurvedic solution to common hair problems like hair fall or oiliness. Their wider product range offers more options for different hair types and concerns.

Plum vs. Mamaearth: Lipsticks

Lipsticks are more than just makeup, they can add color, confidence, and comfort to your look. Today, many people are also looking for lipsticks that are safe, non-toxic, and made with skin-friendly ingredients. Plum and Mamaearth offer lipsticks that are clean and nourishing.

Plum Lipsticks: Vegan, Comfortable, and Stylish

Plum lipsticks stand out for being 100% vegan, cruelty-free, and free from harmful chemicals. Their popular Matte In Heaven Liquid Lipsticks are known for being lightweight, non-drying, and richly pigmented. They glide smoothly and give a matte finish that lasts long, without making lips feel uncomfortable.

Plum also offers Creamy Matte Lipsticks that are more hydrating. These lipsticks are suitable for dry lips. Plum lipsticks are enriched with vitamin E and shea butter. This helps to keep the lips soft and gives a rich color payoff. You can find bold, nude, and trendy shades in their collection, suitable for everyday use or special occasions.

What makes Plum lipsticks more appealing is that they focus on comfort and skin health while still offering modern shades and clean formulas.

Mamaearth Lipsticks: Natural Ingredients with a Skincare Touch

Mamaearth lipsticks are made with natural, toxin-free ingredients. They come with the added benefit of nourishing oils and vitamins. Their Moisture Matte Longstay Lipsticks are a favorite among users who want hydration and long wear in one product. These lipsticks are enriched with avocado oil and vitamin E, making them suitable for daily wear without drying out the lips.

Mamaearth lipsticks offer creamy matte textures that don’t feel heavy. They come in a good range of neutral, pink, and red shades, which are perfect for Indian skin tones. Another thing that sets them apart is their “Made Safe” certification. This means Mamaearth Lipsticks are tested to be free from harmful chemicals like lead or parabens.

If you want makeup with skincare benefits, Mamaearth lipsticks are ideal for you.

So, which lipstick should you choose, Mamaearth or Plum's?

Go for Plum lipsticks if you’re looking for bold color, trendy shades, and a lightweight matte finish that stays long. Their vegan, cruelty-free formulas are great if you prefer clean beauty with a modern touch.

Go for Mamaearth lipsticks if you want natural, toxin-free lip color that also moisturizes your lips. Their lipsticks are ideal for everyday users who want safe, nourishing, and soft matte textures.

Plum vs Mamaearth Pricing: Which Is More Affordable?

When it comes to choosing between Plum and Mamaearth, price is often a deciding factor, especially if you’re planning to stick with one brand for your skincare or haircare needs.

Plum offers mid-range products. Most of the Plum products, like face washes, moisturizers, and shampoos, are priced between ₹300 to ₹600, depending on the size and formula. Their lipsticks usually cost around ₹499. While serums and specialty products like night creams or hair masks may go up to ₹800 or more.

Plum often offers value packs or combos, which are good for saving money if you’re buying more than one product. They regularly have discounts on their website and during festive sales on online platforms. Additionally, they have a “Plum Rewards” loyalty program where you earn points on purchases. You can redeem these points on future orders. This helps bring down the costs of your purchases.

Mamaearth is slightly more budget-friendly for most of its products. Everyday items like face wash, shampoo, and face creams usually fall between ₹250 to ₹500. Their lipsticks and serums may be priced a bit higher, usually around ₹400 to ₹600. But you’ll often find them with ongoing discounts or offers.

Mamaearth is also known for giving out coupons, free gifts, and cashback offers. They also have a “Plant Goodness” loyalty program. With Mamaearth loyalty program, you can earn reward points and get early access to sales and new launches. But this Mamaearth Loyalty Program is not FREE, you need to pay to join their loyalty program.

Plum vs Mamaearth: User Reviews and Trust Factor

User feedback plays a big role when choosing between skincare and beauty brands. Plum and Mamaearth have received thousands of reviews across online platforms like Amazon, Nykaa, and their official websites.

Plum often receives praise for its gentle, skin-friendly products that deliver visible results over time. Many users say that their skin feels softer, clearer, and more balanced after regular use of Plum's skincare range. Products like the Green Tea Face Wash and Vitamin C Serum are especially popular among users with acne-prone or sensitive skin.

Users also like the fact that Plum is vegan and cruelty-free. This makes it a preferred choice for conscious consumers. Reviews often highlight that Plum products may take a bit of time to show results, but they are safe for long-term use and don't cause irritation. Most Plum products have ratings between 4.2 to 4.5 stars out of 5 across major e-commerce sites.

Plum also shares dermatologically tested claims on many products and follows standard safety certifications. Although clinical studies are not often highlighted in their marketing.

Mamaearth has built a strong following due to its wide range of natural and toxin-free products. Users often share that products like the Onion Hair Oil, Ubtan Face Wash, and Vitamin C Cream show quick and visible results. Users mention that these products improve hair texture or even out skin tone.

One of Mamaearth’s biggest plus points is its image as a family-safe brand. Their baby care and pregnancy-safe products are frequently mentioned in reviews. Users appreciate the affordability and the brand’s focus on clean ingredients. However, a few users have noted that some products may not suit all skin types, specially highly sensitive skin.

Mamaearth often highlights its “Made Safe” certification. This assures that the products are free from harmful chemicals. They also conduct third-party clinical testing for some of their bestsellers, which adds to their credibility.

Pros Of Plum Goodness:

100% Vegan Products: Plum is proudly vegan and cruelty-free. This means none of their products contain animal-derived ingredients or are tested on animals.
Wide Product Range: From skincare and haircare to body care, makeup, and fragrances, Plum covers almost every beauty need.
Eco-Friendly Packaging: Plum uses recyclable packaging. They encourage responsible consumption through their “Empties4Good” recycling initiative. This makes Plum a sustainable choice for eco-conscious buyers.

Cons Of Plum Goodness:

Slightly Higher Pricing: Compared to other brands in the same segment, some Plum products may feel a bit premium. If you are shopping on a budget, Plum might be expensive for you.
Limited Baby or Family-Oriented Products: Plum primarily focuses on adult skincare and beauty. So it might not be the best choice for families or those looking for baby-safe items.

Pros of Mamaearth:

Natural Ingredients: Mamaearth emphasizes toxin-free, nature-based formulas. Their product range includes ingredients like turmeric, onion, and tea tree. The use of natural ingredients is good for skin and hair benefits.
Family-Friendly Range: The brand stands out for offering baby care, maternity-safe products, and solutions for both men and women. This makes Mamaearth a great all-in-one option for families.
Affordable Pricing: Mamaearth keeps its products reasonably priced. They often runs discounts, making it accessible for everyday use.

Cons of Mamaearth:

Not Entirely Vegan: While Mamaearth promotes clean beauty, not all products are vegan. Some of Mamaearth products may contain ingredients like milk proteins or beeswax.
Mixed Suitability: A few users have reported that certain products may not work well for very sensitive skin types. Specially the products with fragrance or essential oils.

Final Thought:

Choosing the right skincare brand is never easy when both options are trusted and popular like Plum and Mamaearth. Each brand has its own strengths. Plum offers vegan, eco-friendly products with a gentle touch. Whie Mamaearth brings affordable, natural solutions for the whole family. Your final pick depends on what matters most to you, be it ingredients, pricing, or specific skin and hair needs.

We hope this comparison helped you understand the difference between Plum and Mamaearth a little better. Did you find this article useful? Was it helpful in making your decision?

Now it’s your turn, go ahead and explore the skincare products that match your needs the best. Whether you’re looking for a face serum, a daily moisturizer, or a nourishing shampoo, both brands have great options waiting for you.

Have you used products from Plum or Mamaearth before? Share your experience with us! We'd love to hear what worked for you and what didn’t. Your feedback can help others choose better too.

Let us know in the comments if this article helped you or if you’d like us to compare other brands next!

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