Best Time to Buy a TV in 2026

Will you prefer to buy a TV model paying ₹25,000 in the retail offline store, or better go for the online purchase that is offering the same specification TV at ₹21,000 and can get even more discounted by shopping in a sale, adding a bank offer, or a coupon for TV? No second thoughts are needed, right? Any smart buyer will choose the TV that has big discounts at the right time.

If you also keep thinking about when is the best time to buy a TV that is not going to be heavy on the pocket, but has all the functionality. Here are the best solutions for you to make it easy to select the best time to buy a TV for your space.

The festive sales are the best time to buy the brand TVs at low prices. Like Black Friday and Cyber Monday that have great discounts on the premium brand TVs. Whereas the festive sales, like the Diwali Sale and year-end sales, offer high discounts on almost all types of TV, and are considered the best time to buy a TV.

To add more, during the launch time of the new TVs, which is in March and April in India, the prices of the older devices start to drop gradually. Those who are not that concerned with buying the latest TV model can consider buying the previous TV models prior to the launch, in January, when there are deeper discounts on the remaining stock to clear the inventory.

You might be curious why there are so many price differences when buying the same TV model at different times. Let's look more deeply into it to make better choices of TV.

Why would anyone overspend on a TV if big deals are available online that offer 40%-50% discount on the TVs? Nowadays, buying a TV is more about looking for smart features with efficiency.

And with that, it's also true that with the advancement in the AI features in the TV, making it a smart TV, the prices are also increasing. Then, when to buy a TV when there are price differences on various TVs?

Just for information, at the tech event "CES" that generally takes place in January, many top TV brands launch their latest technology model. And this is one of the big reason of the price drops in January because the online platforms put out the old model on Sale with high discounts.

Moreover, the launch of the new TV models in the Indian market for consumers to buy is from March to April. I know many of you might be looking to buy the newly launched TV. But buying immediately during the launch can cost you high prices with no discounts on them. It's better to wait for the sales on the TV and also look for other TV offers available.

So, what are the sales that can be looked for to buy a TV that's within a budget and also with modern functionalities? Further is a detailed review of the TV sales and discounts offered at different times.

You might be thinking that there are so many sales going on at various online platforms and buying during any one of them can give you the best prices. But it's not like that. Before buying a TV, a few things need to be considered, like the sales that offer the deepest discounts. Below is a TV sale calendar that shows the discounts offered during different sales.

Table: Best time to buy a TV with discounts

Within the Sales mentioned above in the table, the major sales that can also be considered as the flagship sales for buying a TV are given below. Have a look at them and make the most out of it.

1. Amazon Great Indian Festival

If you prefer to shop from Amazon, then wait for the Amazon Great Indian, which has big discounts on all types of TVs. There can be up to 50%- 70% discount on mid-range to premium brands, which can surely save you more. And more to this on Amazon, you can add the Amazon coupons, cashback, and No-cost EMIs that can add more 10%-15% discount on the total amount to be paid.

2. Flipkart Big Billion Days

Flipkart users can take advantage of exclusive discounts on the TV model during the Flipkart Big Billion Days. The platform can give up to 75% off on different brand TV models like LED TVs, QLEDs, and more. Flipkart offers competitive pricing and also has exchange offers, No- cost emi and cashbacks on the purchase of a TV.

3. Black Friday

Most people prefer to buy the high-end TV models during the Black Friday Sale on the online shopping platforms. During the Black Friday Sale, you can get the 50% discount on the popular brands and premium TV models, including LED TVs and Smart TVs. This sale takes place in November, and those who are into buying the latest TV models can look forward to buying one during this time. There are even good discounts on the OLED TVs, so those looking for them can grab the best deals.

4. New Year Sale

Also, do not forget that even after the sales in the prior month, you can expect deep discounts on the available stock of the TV models during the New Year Sales, which generally include the year-end sales in December and Clearance deals in January. As the launch of the new TV models is announced by CES in January, the prices of previous TV models start to drop with 40% to 60% off.

Giving a simple example, when anyone is buying a TV online, they expect to get good discounts on the product. The online retailers want more buyers to buy the TVs on their platform and, therefore, offer competitive pricing.

One more thing to know is that the newly launched TV models are mostly sold in a great quantity online. People prefer to buy them online due to the extra discounts that are available. But also remember that the prices of the newly released TV model start to drop 6-7 months after the launch, so buying it immediately can cost you more money.

But at the same time, the other previous model TVs are available that offer the best value during the clearance sales. If not the newly launched TV, you can also prefer to buy the previous model at the best prices with more discounts.

Don't just limit your purchase to the discounts on the TVs from the sale. There are more ways that can be added with the sale discount for extra savings.

Have a glance at this so you don't miss out on that extra 10%-15% discount or even more. The smart tricks discussed below could be utilized to get the maximum discounts while buying a TV.

i. Credit and Debit Card Discounts: Many platforms offer bank offers, with 5%-15% extra off when paid from the credit card or debit card of HDFC, SBI, Axis Bank, and more. The online store displays suitable bank offers during the payment; you can select the eligible one and get additional discounts on the payment.

ii. No-cost EMI: Buying a TV with a one-time payment can be heavy on the pocket. To overcome this, online platforms offer no-cost EMI to make the purchase easier. The biggest benefit of this is that you can pay the amount in installments with no interest rate on it. Now, even buying a premium TV model has also become easy on the pocket with the no-cost EMIs.

iii. Cashback offer: While making the payments with specific payment methods like credit cards, debit cards, or UPI payments, you can receive 5%-10% or more than that instant cashback.

iv. Exchange offers: If you already have a TV, but now want to replace it with a new one. Check if there are exchange offers available on the different TV models. With this offer, you can buy the new TV with an expected discount ranging from ₹1500 to ₹10,000 or more, depending on the TV model and year. It's one of the best ways to get rid of the old TV and also get an extra discount on the new one.

v. Coupons: Besides the back offer and payment discounts, you can also get your hands on the coupon codes for TV that can be directly used during checkout to get an extra discount. The coupons for TV are the instant tickets that could be easily added to get 10%-20% extra discounts on the existing sale discounts. Many online shopping platforms offer coupons for TVs that are sometimes auto-applied and sometimes displayed at checkout.

• Coupon website: For getting the exclusive coupons without the struggle of finding them on various sites while buying, there are a few dedicated coupon websites like CouponMoto that have enlisted all the coupons for TVs of different brands and latest deals, which can be used to get the discount.

• Coupon app: Besides that, certain coupon apps make savings simpler. With a single coupon app, one can find the latest deals and discount codes on TV brands, and also utilize them freely without any hassle.

Further, get to know more such interesting ways to bundle different offers and score bigger discounts.

As mentioned above, many offers are available, which can definitely give a ₹1000-₹5000 or more discount when applied while buying a TV. What if we could stack these offers on top of each other for additional discounts? Yes, it's possible to stack the coupons with other discounts and offers.

i. Sale discount + Coupon: You can conveniently add a coupon code or TV from CouponMoto with the existing brand discount or the sale discount for more savings. Making it easier to understand if you were going to get 25% discount on the TV during the sale, and you got a 15% off coupon for the TV, you can utilize both and get 40% extra discount on a single purchase.

ii. Sale discount + Bank discount + coupon: With the sale discount, look for the bank discount, if any is eligible with the selected TV model. Also, add a discount code for the TV with the sale and bank discount that will add up to the discount.

• While buying a TV, look for previous year models to get more discounts.

• Avoid immediate buying of the newly launched TV model, as it won't have any significant discount.

• Wait for the major festive sales and clearance sales when there are higher price drops.

• Before buying a TV, check the price history of the TV model to ensure that you are not spending extra.

• Compare the TV prices across various platforms to get the best prices.

• Stack the coupon codes for TV with other discounts and offers for additional discounts.

In today's fast world, everyone is used to online shopping, which includes buying a TV also. Many platforms are available that sell TV online. Then, where to buy a TV at the best price?

The simple answer, what actually matters is when you are buying a TV; the best time to buy depends accordingly. If it's to shop from the e-commerce marketplace like Amazon and Flipkart, there are 40%-60% discount during the Diwali sale, Amazon Great Indian Festival, Big Billion Days, and Black Friday Sale from September to November.

Many online stores offer big deals during the end-of-season sale in December, with high discounts on the available stock. Check various platforms like Amazon, Flipkart, Croma, Reliance digital and more, where there are chances of getting extra discounts.

Like, Croma has its own Croma Showtime Fest, in late September and extends till early November, when there is up to 60% discount on different TV models. It also has good discounts on TV during the Summer Sale. There are also Croma coupons for TV, EMI offers, cashbacks, and more.

Similarly, on Reliance Digital, there is a Festival of Electronics Sale during Diwali, Republic Day sale, Black Friday, and Year-End Sale, when there are big offers on different TV models. additional there are bank offers, Reliance Digital coupon codes for TV, exchange offers, and more.

You might have probably made up your mind by now on when to buy a TV. As you now clearly know, when is the best time to buy a TV, and how to get the best discounts on it.

Just for a recall, whenever buying a TV, always remember to check the latest sale coming up on the shopping platform. Try to shop for a TV during the big festive sales like Diwali or Black Friday, and also check during the Clearance Sales. And also, don't go for a recently launched TV model, wait for the upcoming sales for the prices to reduce.

And of course, get the most discounts while buying the TV by combining the sale discounts, making payments with suitable bank cards for extra discounts, and cashbacks. Adding a suitable coupon for TV while buying can give additional savings.

Have a budget-friendly shopping experience of buying a TV at the best price and enjoy watching your favorite TV series, movies, and much more.

1. What is the cheapest time to buy a TV?

The cheapest time to buy a TV is during the festive sales like Diwali and at the Clearance Sales.

2. Do TV prices drop after new models launch?

Yes, the prices of the previous year's TV models drop after the launch of the new TV model. You can expect big discounts on previous year models during the launch period.

3. Are festive sales good for TV purchase?

Yes, festive sales like Diwali Sales, Amazon Great Indian, Flipkart Big Billion Days, and also Black Friday Sale are great for buying a TV to 50%-60% discounts. 

4. Which is the best month to buy a TV?

Probably the festive season, i.e., October and November, is the best time to buy a TV. There are many festive offers on TV that give higher discounts and additional offers on the purchase.

5. How to get the best TV deal?

You can get the best TV deals by shopping during the festive sale time. With shopping during the sale, you can look for whether there are bank discounts, coupon codes for TV, cashback offers, and other offers available that can give more discounts.

6. Where can I get coupons for TV?

You can get the coupons for TV on the specific brand websites, ecommerce shopping platforms. Some social media platforms like Reddit, Quora, and more also offer TV deals and coupons. The easiest way to get coupons is by looking for them on a coupon website like CouponMoto, where all the coupons for TV are verified and tested to give discounts.