best-mens-underwear-brands

Last updated on August 21st, 2022 at 01:45 pm

If you are searching for the best underwear brands for men then we are here to help you. No one will deny that the feel of the clothes you wear is as important as their look. So, in this article, we are presenting the top men’s underwear brands in India.

These brands of underwear not only bring the latest styles and patterns but gives you comfort too. No doubt quality and fitting are the main reason most Indian youth & men go for branded underwear.

And why not it is important to use good quality underwear to protect the vital body part. You can find a new collection every season to choose the best underwear from men’s underwear brands in India.

It can be a little expensive to buy branded underwear for men. But if you want comfort and durability, you must pay for them.

List of Top Men’s Underwear Brands

  1. Jockey
  2. Levis
  3. Jack & Jones
  4. Calvin Klein
  5. Hanes
  6. Tommy Hilfiger
  7. Chromozome
  8. United Colors of Benetton
  9. GenX
  10. BASIICS by La Intimo

Below are the top 28 men’s underwear brands in India for men that produce comfortable and stylish underwear. They are available online as well as offline in the market.

You can find a wide range of men’s underwear in different colors and patterns.

Top 28 Men’s Underwear Brands You Must Know

1. Jockey

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  • One of the popular brand in the undergarment segment, Jockey bring the most comfortable underwear for men.
  • It is the top underwear brand in India to buy men’s innerwear.
  • The brand has a variety of patterns, colors, and sizes for underwear.
  • You can shop here for boxers, trunks, and briefs for men.
  • And it is the best-selling brand that is recommended by many Indian men.
  • Jockey is the best brand to buy women’s innerwear also.

Price Range: Rs.120 – Rs.800

2. Levis

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  • Levis is the best underwear brand to go with if you seek soft and perfect-fit underwear.
  • This underwear offers amazing comfort.
  • They are made up of using quality breathable fabric and are good during humid weather.
  • It is specially designed to provide you flexibility and you will comfortable even in any movements.
  • Levis underwear is available in a couple of styles Briefs & Boxer Briefs.

Price Range: Rs.120 – Rs.800

3. Jack & Jones

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  • Jack & Jones is the perfect choice for those who always prefer branded clothing.
  • It offers the ultimate collection of men’s briefs, trunks, and boxers for daily use.
  • They have the best collection that is made up of premium quality cotton which will provide you extra comfort by wearing this underwear.
  • If you are looking for branded underwear at the lowest prices, Jack & Jones is the brand for you.
  • It’s comfortable, good quality, and stylish in look.

Price Range: Rs.120 – Rs.800

4. Calvin Klein

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  • Calvin Klein is the leading brand in the clothing domain.
  • The brand provides super supportive and comfortable underwear for men.
  • The fabric used for making the underwear is of high quality and you would not regret paying more.
  • It is one of the stylish underwear brands in India offering various designs and patterns in underwear.

Price Range: Rs.120 – Rs.800

5. Hanes

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  • Hames is one of the popular underwear brands in India which offers good quality products.
  • A famous underwear brand for men, Hanes has the latest and most attractive patterns.
  • The brand is mainly popular for its cotton underwear in India.
  • Hanes has an impressive range of boxers as well as boxer briefs.
  • When you shop anything here, it is worth it.

Price Range: Rs.120 – Rs.1500

6. Tommy Hilfiger

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  • Tommy Hilfiger is a high-fashioned and costly brand to buy clothing for fashion-conscious men.
  • It presents an exclusive range of high-quality briefs, boxers & trunks for men.
  • The brand marks its position in the list of top 10 underwear brands for men by providing chic, stylish, designer, and comfortable innerwear.

Price Range: Rs.250 – Rs.1800

7. Chromozome

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  • Chromozome is an affordable brand in India to shop for men’s undergarments.
  • The brand offers a massive range of men’s underwear with an exciting collection of briefs and boxers.
  • A large variety of pattern designs and colors are available here.
  • Chromozome underwear has a highlighted name of the brand on the elastic.
  • It is a famous brand in India that provides underwear with great support and quality.

Price Range: Rs.150 – Rs.1000

8. United Colors of Benetton

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  • USB brand id is known for its stylish and printed underwear for men.
  • At USB, you can buy a new collection for every season at an extremely low cost.
  • The brand has huge popularity in the Indian market.
  • The brand fulfills each requirement of men from style, and price to comfort.

Price Range: Rs.120 – Rs.1200

9. GenX

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  • GenX underwear is made up of using breathable fabric.
  • Underwear from the GenX brand gives good support.
  • Explore a wide range of GenX underwear for men at affordable rates.

Price Range: Rs.120 – Rs.800

10. BASIICS by La Intimo

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  • La Intimo is a premium men’s underwear brand in India.
  • However, the brand had high-cost underwear that gives a royal feel.
  • The brand used a breathable fabric.
  • A diverse range of underwear lets you choose from numerous styles and patterns.
  • You can buy BASIICS by La Intimo underwear for men in the form of packs also.

Price Range: Rs.200 – Rs.1600

11. Xuba

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  • Xuba is another best underwear brand for men that are comfortable and stylish.
  • The brand offers you fancy underwear that has a unique vibrant look. 
  • This is the perfect choice for those who love lively clothing. 
  • It uses the best quality cotton and blended fabrics. 
  • Xuba underwear comes in these three types Briefs, Trunks, and Boxers.

Price Range: Rs.399- Rs.1000

12. Lux Cozi

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  • Lux Cozi can be described in just two words that are “Fashionably Comfortable”.
  • This is an Indian men’s underwear brand that brings comfortable underwear which gives you a good experience with an itch-free super easy day. 
  • Lux Cozi underwear comes in two styles that are briefs and boxer briefs.
  • The product is made up of 100% cotton that is breathable and airy.

Price Range: Rs.399 – Rs.2999

13. Dollar Big Boss

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  • Dollar Big Boss is a well-known underwear brand in India.
  • Underwear by Dollar is functional and provides optimal support. This is truly value for money.
  • It has used 94% cotton with a mix of 6% spandex to make it more comfortable for you. 
  • Also, you will see the super-soft waistband that has firm elasticity.
  • Dollar Big Boss offers unlimited styles in long boxers, lycra trunks, cotton briefs, mini trunks, and so on. 

Price Range: Rs.160 – Rs.1699

14. VIP

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  • VIP is one of the best men’s underwear brands in India which is popularly known for its durability and comfort. 
  • At VIP you will get multiple varieties of underwear types and patterns.
  • It also has multiple sub-brands such as VIP Innerwear, VIP Feelings, Frenchie X, Frenchie, etc. 
  • All VIP underwear is made up of combed cotton that feels super-soft against the skin. 

Price Range: Rs.265 – Rs.1600

15. Van Heusen

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  • Van Heusen is the best choice for all those men who like to follow the luxury lifestyle. 
  • If you are searching for odor-free underwear then Van Huesen is perfect for you. 
  • This brand of underwear is made up of antibacterial N9 pure silver technology that prevents odor and keeps the garment fresh for long hours. 
  • With Van Huesen underwears you feel fresh, and comfortable as it uses 100% combed soft cotton material. 

Price Range: Rs.235 – Rs.1599

16. UCB

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  • This United Colors of Bennetton is the best option for all those looking for comfy underwear.
  • UCB seems like a hot new trend because of its printed patterns.
  • The print may not look smart but it’s highly comfortable and known as one of the best underwear brands in India.
  • These underwear are made up of high organic cotton so you can experience extra softness, comfort, and style. 
  • This gives you the freedom to be yourself and makes you feel confident. UCB comes in briefs and boxer shorts. 

Price Range: Rs.308 – Rs.1499

17. Rupa

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  • Rupa is the renowned men’s underwear brand that is the best choice to find the best quality underwear in India.
  • It’s the biggest knitwear brand that manufactures different types of undergarments for any age and gender.
  • It manufactures underwear, casual wear, thermal wear, and sleep wears with good quality cotton to ensure total comfort. 
  • This is a very affordable brand that promises top-quality products that are also durable. 

Price Range: Rs.120 –  Rs.800

18. Playboy

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  • Playboy is just perfect if you are looking for cozy and fashionable underwear.
  • It presents you with the best underwear made up of 100% cotton so you can feel extra comfort.
  • This brand’s underwear comes in three types Briefs, boxers, and trunks.
  • Underwear you buy at Playboy comes in different colors and they are durable.
  • It also ensures the best quality fabrics to prevent itching and reduces foul smell.

Price Range: Rs.150 – Rs.550

19. FCUK

FCUK

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  • French Connection is a UK-based British brand that offers modern lifestyle menswear worldwide. 
  • FCUK is also known for being the best brand to manufacture comfortable and stylish underwear. 
  • It ensures that every customer gets easier access to these luxurious casuals hence they are available in some popular clothing brands and shops. 
  • The brand manufactures lightweight underwear that will keep you at East throughout the day.

Price Range: Rs.299 – Rs.1699

20. Emporio Armani

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  • Emporio Armani is known for the quality fabric and stylish patterns this is why people are interested in buying this brand of underwear.
  • It sells the latest and most luxurious underwear which is classy but trendy that gives you a good body fit. 
  • Usually, men choose their favorite brands no matter how expensive it is but Emporio Armani is worth the cost. 
  • It has high-class features, quality fabric, new patterns, comfort, and luxury cosines. It provides maximum comfort. 

Price Range: Rs.699 – Rs.4999

21. Nautica

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  • Nautica is another best Indian brand that sells undergarments for men. 
  • This is a very popular brand that has a wide range of trendy patterns in its online stores. 
  • It has awesome features such as it’s long-lasting, comfortable, and also looks attractive. 
  • Nautica underwear comes in different styles, patterns, designs, and colors and it has fancy look.

Price Range: Rs.449 – Rs.2138

22. Mark And Spencer

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  • Mark And Spencer is an international brand that is offering premium quality underwear for men.
  • They offer you a wide range of underwear that is available in different colors and prints.
  • It is on-demand due to its comfortable fabric, good quality elastics, and durability.
  • This is smooth, comfortable, long-lasting, and stylish and it’s the good preferred brand for men.

Price Range: Rs.400 – Rs.1200

23. Amul Macho

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  • Amul Macho is the fastest-growing men’s underwear brand that has Indian origins. 
  • These underwear are specially designed to give you good comfort and perfect fitting. 
  • It is made up of premium quality combat cotton fabrics and it’s breathable.
  • Macho underwears are easily available in different patterns, colors, prints, and sizes.

Price Range: Rs.150 – Rs.550

24. Gildan

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  • Buying underwear online is not just about the clothing needs but buying comfort and peace of mind. 
  • And Gildan is the best underwear brand where you can ensure peace of mind as it only offers the highest quality products.
  • The company uses pure cotton and comfortable material so you can feel good wearing it. 
  • It features a non-binding plush waistband, pull-on closure, and leg bands to provide you perfect fit. 

Price Range: Rs.500 – Rs.1500

25. Saxx

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  • Saxx is one of the best underwear brands in India, which seems trendy and it’s comfy.
  • Every product is designed in such a way that it looks stylish and also provides comfort so you feel good wearing it.
  • It comes in eye-catching styles and patterns that are awesome who love being fashionable.
  • The company uses top-quality fabric that includes 48% cotton, 47% viscose, and 5% spandex. 

Price Range: Rs.137 – Rs.4999

26. US Polo

U S Polo Mens Underwear

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  • Printed undergarments are now trending which you can find at US Polo. This is the perfect brand that keeps you up in the innerwear game.
  • It offers you smart printed mid-waist trunks that are very stylish.
  • US Polo underwears are available in three eye-catching shades that are black, red, and orange.
  • It uses good quality fabrics to make comfortable yet cool underwear which is worth of money.

Price Range: Rs.191 – Rs.2299

27. Under Armour

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  • Under Armour is perfect to hit the gym. It also offers you the best workout underwear.
  • These underwears are the go-to option when it comes to workouts.
  • They bring amazing patterns and give the right level of support with fitted boxer briefs. 
  • It uses a 4-way stretch fabrication that allows you to do greater movements easily in any direction.
  • These underwear are made with anti-odor technology that prevents bad odor. 

Price Range: Rs.250 – Rs.2500

28. Park Avenue

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  • Park Avenue is the right choice if you are thinking to give your underwear a personalized touch. 
  • The company made the best quality underwear with soft fabrics and it comes in Briefs and Trunks.
  • The brand claims that it’s three times softer than cotton. 
  • It’s soft and flexible that you will feel good wearing.
  • They use durable garments and these underwear are available in a variety of colors, designs, and patterns. 

Price Range: Rs.250 – Rs.2500


Common Types Of Underwear For Men


# Briefs –

Briefs are called the most common type of underwear that is short and firm fitting. It ensures your pants look smooth that are perfect for any situation. It comes in variations like low-rise, mid-rise, high-rise, etc. This type of underwear covers the pelvis without extending the fabric towards the groin region. It’s comfortable and looks smooth. #LEVIS is the best option for buying briefs.

# Boxers –

If you are looking for comfortable underwear then you should go with the Boxers. #Calvin Klein is one of the best boxer brands for men. It’s breathable, comfortable, and airy. This type of underwear is perfect to wear during winters as it shields the thighs. Wearing boxers is always comforting whether you are at home, on casual outings, or at sports events.

# Trunks –

Trunks are the fusion of Briefs and Boxers as it shows the features of both. Trunks are the most comfortable underwears that are breathable and support extra comfort. It comes in a square-cut design that you can wear under formal pants and it doesn’t look bulky. If you are looking for the best trunks brand then #Jockey is the best option for you.



Which Type of Underwear is Best for Men?

Underwear is like a shield that protects your vital part from all infections. So, it’s important to choose the right underwear with good fabric quality and that you feel comfortable wearing it.

Nowadays the men’s underwear brands in India uses the latest technology to bring you more functional products than regular underwear.

A Brief is a good option for those having big thighs. It gives you freedom of movement as it doesn’t cover the thighs. It is also a good choice for short men, it gives an illusion of long legs and it also prevents friction between thighs.

Slimmer men can go with the Trunks. It’s going down to the thighs and covers a maximum region. It’s also good for those who have worked out hard, it gives a lower waistline.

Boxers are the best choice who are looking for comfort. It’s suitable for all those having thick and thin thighs. It’s designed to give you comfort and you will feel fresh all day.


How to choose the perfect underwear size?


Wearing too tight and too loose underwear will make you feel uncomfortable throughout the day. Be smart to choose the right and best one for you. You can follow these steps to know the right size and to get perfectly fitting underwear.

1. Locate your waist where your rib cage ends and your hip bones are placed, and measure it with help of a measuring tape.
2. Wrap a measuring tape around your waist and find the right number.
3. This is your perfect size!



How to wash underwear properly?

1. Before washing turn your undies inside out.
2. For stains, pre-treat them by rubbing hand soap.
3. There is no need to use any detergents or bleach. 
4. To remove odor add a little white vinegar to the water.
5. Once you washed the underwear, you can machine dry or air dry it.
6. And it’s ready to use again!

So, now you know how to find the perfect fitting underwear and how you can reuse it. Don’t you crave discounts? This article has listed the best underwear brands in India where you will get stylish, comfortable, and cool-looking underwear. Now it’s time to know more about savings options.

Save Maximum On The Best Men’s Underwear Brands Products With CouponMoto


CouponMoto is a trusted coupon website where you can find coupons to shop online. Here you can also find the latest coupons to buy the best brand of underwear. The website has covered almost every popular men’s underwear brand and store you prefer. The amazing part about this website is you won’t get disappointed. It only offers verified coupons so you can save some extra money in your pocket. Also, check out the amazing deals, and don’t forget to apply the code for instant discounts. Shop more, Save more, and Enjoy more!

Shop for stylish and comfortable branded underwear for men today.

Which brand do you find more suitable for you?